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When a person for the first time to become a personal webmaster, that is, to create an independent Internet platform for profit-making means of the site, he will be exposed to and to learn Web site optimization, that is, SEO. This is like a martial arts people and people fight, and the opponent played inextricably, the other party suddenly resorted to weapon, his panic defeated the next. This weapon is like website optimization, when you try to do your own website, excellent content, excellent architecture, good user experience, and opponents and you are almost the same time, the other side of the optimization is better than you do your heart, and you even do not understand the optimization, then you eat a big loss, as if an honest man with hand weeding, And the other side knows the sickle.
Above I want to explain is the importance of website optimization and the first contact to the site optimization of the people are psychological, specific how to do site optimization, you can refer to my previous blog: "Site optimization of the actual course". What I want to talk about today is to optimize the mistakes that beginners often make:
1, can not deliberately optimize, too focused on optimization.
If the optimization is likened to two people in the weapon, then optimization is only an auxiliary tool, it will never go to elegance, simply say if you want to weapon learn fine, naturally will let their own orthodox martial arts loose, weapon is crooked, you will not become a warrior. and optimization too much attention, will be because of optimization of the degree of mastery is not good, and by the search engine punishment. This is like a person's * *, the effect of optimization is always endless, feel slow, so the trace of optimization will become more and more serious, until finally because of their own * * * and by the search engine abandoned, eventually become nothing.
2, the title, description can not be changed, and can not be constantly changed.
First Contact optimization is certainly the first to do is to change the title, want to own the title repeatedly appear countless of their own keywords, this is wrong, because the search engine does not like, this is the optimization traces overweight, although I recently noticed that many of the stations do not get punished, but it is not recommended to do so, Because I also found that the optimization effect will not improve how much, on the contrary affect the user experience, at the same time such a title will let you drop the quality of the station, so that people can know is a garbage station. There are people to do the site when a few keywords, and then want to change a few keywords, after a period of time to change, so his title Gesanchaiwu modified once, to the final search engine will feel that this person is capricious villain, so completely abandoned him. Some people know that the title can not move, the optimization of their own effect will be lost, in fact, can move, in you really want to add keywords or modify the keyword, you can move, who can't make mistakes, make a search engine will certainly forgive you, search engines just don't like the capricious people bale.
3, links to the excessive
When a novice has taken care of other optimizations, there will be links left. Friendship link is the most important in the optimization, throw out the original article, Friendship Link is the only one in the optimization needs long-term perseverance to do the work, at the same time the importance is obvious. So the optimization novice found that the importance of friendship links after the eyes will be red, crazy like to do friendship links. Friendship links to the strategy can refer to my previous optimization blog, misunderstanding is never to do too many links, in particular, the frequency of friendship links can not be large, to balance, simply said that two years have you changed 100 links, you need to make more than 60 of these links to special links to the page, can not be placed on the homepage. In addition to do the link when you want to stabilize, you two days to do a link, so that the frequency to do a lot of the day to do many links, can not do today a tomorrow do 10 without regularity to say.
The above three points can not contain the site optimization of all misunderstandings, but these three basic can make you in the optimization will not make a big mistake, recently my new station rheumatism treatment Method (http://www.fengshiyao.net/) network, you can refer to the station optimization. Anyhow, the mentality is very important, we do the website all is for the netizen, optimization just makes it easier for netizens to find us from search engines, in the final analysis we are to do services, we must not forget the original intention of the site, steadfast do station, down-to-earth person, the search engine will give you a surprise, the road horse horsepower, good station, after all, is a good station, You won't get much benefit from your momentary trickery, but gold will always shine.