Web page Construction 6 Big module standardization website strategy

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The Web page, called "page", is because it is very similar to our traditional pages, a book of a page will contain text, pictures and other content, and the content of the Web page is similar, but can contain more rich form of content. We often say that the Web page, the site, in fact, and the composition of the book is generally similar, the site is equivalent to a book, the Web page equivalent to a book, a number of pages can be bound into one, multiple pages can form a Web site.

Relative to the page, the webpage can contain the content form to be rich many, may contain the text, the picture, the audio, the video and the hyperlink and so on, in the enterprise website construction Step, the reasonable planning webpage content composition, will be very advantageous to the later Enterprise website SEO launches. In general, a Web page should contain the following 6 big modules, we will explain each one individually.

One: titles (title)

Title, can be said to be a page of the soul, it is not only related to the page in the search results page rankings, but also affect the number of visits to the site. Perhaps the impact of the title on the rankings is not difficult to understand, but the impact on the number of visits is somewhat confusing, and here are two examples:

1. Supply stainless steel magnetic insulation cup;

2. The supply of stainless steel health magnetic insulation mug, vacuum interlayer is not hot, drink hot water all day!

The same is the sale of stainless steel magnetic insulation cup, the first title and the second title, the attraction of consumption is different, it is obvious that the second title is more persuasive, so naturally more attractive to consumers Click, also increased the number of visits to the site.

A page title has two, one is the page title, one is the content title, we suggest the page title and article title to be consistent, as shown in the following figure:

In the above picture, the page title not only contains the title of the article, but also other content, such as the site name and column name. A website usually contains many pages, each page title must be different, especially the page title, a lot of webmaster easy to ignore this point.

On the title of the writing, follow-up we will continue to discuss, this article does not make detailed instructions, please pay attention to this site follow-up updates.

Two: Keywords (Keywords)

Keywords can be understood as a page to clarify the central idea, such as the key words of this article is "page composition module", so we have been around this to the wording, the title is "What is the composition of the 6 modules?", and the content continues to be around this keyword to write.

Avoid using too many keywords on a page, to pay attention to trade-offs, many SEO personnel are some biting seeking wide, the choice of key words is always wavering, like a point of a "delicacies soup", can not because there are mushrooms, lean meat and liver, but called it "mushroom soup", "Liver soup" or "Meat soup", We want to make clear its name is called "Delicacies soup", then the key word with "delicacies soup" one is enough.

How to select and add keywords for the Web page is not the topic to discuss, but keyword selection method is very important, follow-up we will be dedicated to communicate with you.

Three: Description (Description)

The description of the Web page can be understood as "central content", such as the central content of this article: the 6 modules of the Web page, namely: title, keywords, description, tags, article content and comments. That is to summarize the contents of the whole article in one sentence.

It is generally thought that the search engine may not attach much importance to the description of the content, but from the user's point of view, concise and accurate description is very useful, it can tell visitors whether this article is what he needs. And the description is far more than that, and in some cases it can save the business.

More about the description of the content of the writing please pay attention to our follow-up content, need to expand to explain we will be in the latter part of the text to explain.

Four: Tags (tag)

Tag is not actually a standard page content, but now many sites are using tags to provide users with the relevant content quickly, so we in this article will be labeled as a Web page of one of the modules. Not all websites support labels, so you can ignore this article if your website program itself has no label content.

tags and keywords are more similar, but the label is not as serious as a keyword, a Web page usually has one or three keywords, and the label can have many, as mentioned above "delicacies soup", its key word is "delicacies soup", and its label can be "delicacies soup, liver, lean meat, mushroom", We can put the relevant content of the article into the tag, so that users quickly find relevant content.

Five: article content

If the title is the soul of the Web page, then the article content is the body of the Web page, only the soul and body unity is a standard of people, title and article content, for the Web page is indispensable. The article content can usually contain the following 5 kinds of content form:

1. Text: Text is our most common symbol, it is the main form of the content of most articles, but also the only content that the search engine can understand at present;

2. Pictures: As the saying goes, "A picture wins thousand words", use the picture, will let our article content to be enriched many, can give the user more intuitive experience;

3. Audio: It is the main content of most of the song Web site, popular is the voice;

4. Video: Video is the main content of the film station, of course, we can also shoot related video products;

5. Link: Link is the most important feature of the Web page, a Web page more or less need to use links to facilitate access to relevant content;

VI: Comments

An article should allow users to comment, such as making suggestions, or criticizing or giving approval to the author's point of view. And the role of the commentary is more than this, especially the shop-type site, the role of the commentary is very large, usually to the consumer's decision, affecting the company's sales.

and comment on the role of Web site SEO is also very large, we will also talk about, please attention. Of course, the actual Web page contains more modules, such as this page, the sidebar also contains more content. In this article, we mainly described the Web page composed of 6 large modules, these 6 modules are usually essential, the proposed enterprise in the site construction, the home page and the category page, should be considered for each page complete the six parts, the maximum play the function of the Web page.