Web search Engine Optimization seo Practical guide

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; The ultimate goal of the operation of the Web site is to bring transactions through the business platform. Simplify the operation of the Web site to the most original process, that is, 1 through paid or free promotion to obtain high-quality shopping flow 2 through the customer service system into transactions.

Today, the main talk about the free flow strategy in the SEO, except the soft text promotion, forum promotion, such as the general promotion, SEO is every business operators have to pay attention to one of the important means, and SEO is throughout the entire site operation of the whole process.

First site planning, although the main function of the site is to display products to achieve online communication shopping function, but I recommend the use of Product Mall system article management system of mixed structure, the main reason for the use of the article system is: The total number of products is limited, We need the article system to increase the total content of the entire site to enhance the total number of sites and within the chain. Article system needs to add product recommendations, product use instructions, new products broadcast and so on, of course, our article system also need to guide visitors to the product page design work.

The four core modules of the website planning to identify the Business-to-consumer.

1 Mall Module Site Planning, add a product can be extended out of the number of pages, such as product picture page, product review page, product parameters page, product price page, etc., the same purpose is to increase the collection and the chain. Large Web sites because of the rich content of a large collection, the role of the chain is very obvious, so we have to create more home to users useful content.

2 Article Module industry news New Product news Products

3 question and answer module to increase product quiz Know the importance of the channel. We should know that Baidu know the flow of this product is very large, in the general promotion, answer questions and answers to the question is also a way to bring high quality traffic. And our potential customers often use search engines to find their own products need to query, it is standing in the customer's point of view of the site channel planning, we should establish a product problem channel to obtain targeted high quality flow.

4 Forum module.

And the construction of the initial site SEO process, after all, starting from the content page, first of all, I want to explain that the purpose of our SEO is not just for a certain key keyword ranking, but in order to get more and more general shopping flow through the power of the long tail. Content pages, of course, are the most pages in the site, so the optimization of content pages is very important. This does not emphasize too much SEO basic knowledge, mainly to tell you to pay attention to the content of the page aggregation and updatable, title of the key words design, within the chain construction. In the future will be combined with a previous operation of the site for example analysis. Focus on the Content Page-column page-Channel page-Home optimization process. Internal optimization must be done well, because external optimization is the need for long-term accumulation, and internal optimization once done well, the latter only need some optimization follow-up improvement work, relatively time-saving.

To be Continued ...