Web search: Will social media marketing replace traditional advertising

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2013 was a year of social media marketing. Whether it is a big brand, or small and medium-sized enterprises, whether the Internet head or the unknown entrepreneurs are beginning to understand the use of new media to do social marketing. Today we will analyze whether social media marketing will replace traditional advertising?

What does social media marketing mean?

The explanation on Baidu is that social media marketing is a way of leveraging social networks, online communities, blogs, encyclopedias or other Internet collaboration platforms for marketing, sales, public relations and customer service maintenance. In China, including micro-blog, micro-trust, Renren and so on.

In Network marketing, social media mainly refers to a network of integrated sites, and their content is voluntarily provided by the user, rather than direct employment relationship.

What are the advantages of social media marketing over traditional advertising?

The cost of marketing is relatively low

It is well known that marketing with social media is much cheaper. Now enterprises can freely in micro-BO micro-letter to open their own external window, free to build a marketing stage. This is a lot cheaper than traditional advertising. It is still the most effective way to build a website. In fact, the site is not just a window. By doing quality website content, keep updating, can increase the amount of visits to the website, gradually can get the recognition of search engines. When you create your own brand, marketing becomes a good time. Search Network (www.51sole.com) through a key to build a station to help enterprises to create an internet window, and through professional SEO technicians to optimize the site rankings, improve the visibility of enterprises to achieve low-cost marketing.

Precision Marketing Possible

Including network marketing, a major advantage of social media marketing is precision marketing. Through the user to browse the "footprint" to analyze the user's preferences, push the relevant ads, truly achieve precision marketing. Therefore, the network advertising from the original copy of the traditional advertising large area coverage and repeated play of the fool-type marketing slowly through the vertical web site to achieve the classification of classified ads, such as professional car site relative to the comprehensive web site is more by the car manufacturers and advertising companies love. Because the customer's conversion rate is higher, that is to say, the flow is more valuable. It is because of the network technology that provides the possibility to create precision. It also makes advertising from the publicity into a targeted.

Friend Circle becomes Trust marketing breakthrough

Now through micro bo letters, micro-trust friends Circle advertisers and enterprises can achieve more efficient resource integration. Through the circle of friends to build trust marketing. Today, there is nothing in society, but the lack of trust. And the circle of friends just built a trusted marketing arena. For example, by looking at friends in the circle of friends often sent in Germany life photos, so you can believe that this friend is really a long life in Germany, if this friend in the circle of friends to distribute purchasing milk powder message, then Trust will be very high. This is the new way of trusting marketing. Compared to blindly dry their own products genuine this trust-style marketing more humane.

Of course, we also need to calm analysis, social media marketing is not so good?

The two will coexist for a long time.

In fact, to do social media marketing is not to build a website, open a bulletin account so simple. To be a good brand, you have to spend a relatively long time on social media operations. In addition, professional operators, such as SEO, marketing planning are scarce talent, these are also many enterprises ignore the cost. Traditional advertising has no qualms about that. Moreover, traditional advertising has developed relatively mature in this respect.

In addition, just according to the current situation, social media has not reached where to hit the marketing effect of where to find accurate customers, has not been perfect. The traditional advertisement in the Propaganda brand, establishes the enterprise image and affects the public cognition degree aspect still to have the irreplaceable function. From the macroscopic point of view, when the productive forces are constantly developing and the existing production relations cannot be adapted, new production relations will be produced to adapt to the development of productive forces. In the same way, social media marketing is the new social relations, the current is just budding out of the stage, and traditional advertising will be as the existing mature marketing methods to adapt to the future of the economic development for a long time.

This article is by the Search network release (www.51sole.com), reprint please specify