Web site by search engine penalty ranking reduced several solutions

Many search engines, such as Yahoo, display categories such as computers and the Internet, business, and economics. If you click one of the categories and then use the search engine, you can choose whether to search the entire Internet or the current category. Obviously, it takes less time to search under a specific category and avoids a large number of unrelated web sites.

Of course, you might also want to search the entire Internet to search for information outside a specific category.

If you want to search for a bird-themed web site, you can enter the keyword "bird" in the search engine. However, search engines will thus return a great deal of irrelevant information, such as "Birdie ball" or "birdie" that talk about badminton or a Web site with different methods of cooking game birds. To avoid this problem, use more specific keywords, such as "ornithology" (ornithology, a branch of zoology). The more specific the keywords you provide, the less likely the search engine will return unrelated web sites.

You can also narrow your search by using multiple keywords. For example, if you want to search for information about Florida State Miami, enter two keywords "Miami" and "Florida". If only one of the keywords is entered, the search engine returns such as Miami Http://www.aliyun.com/zixun/aggregation/16513.html ">dolphins soccer team or Florida Irrelevant information about the Marlins baseball team. Generally speaking, the more keywords you provide, the more accurate the search engine returns.

There are several times the reader asked, the site is sealed is not a new domain name to solve. My advice to this question is to find out whether the website is sealed or punished, and if so, what is the reason?

Another problem that is often encountered is, what should be done if the site is penalized for declining rankings?

The first thing to determine is whether your site is completely blocked or just dropped in rank.

Search the domain name or URL directly

Use site: instructions to check

Search for a particular sentence on a Web page (such as a copyright statement or a sentence that will not appear in other sites)

If you are sure that all of your Web pages have disappeared from the search engine database, it is possible that the server crashed, there may be a problem with the robots.txt file, or a serious cheating behavior has been detected.

If your Web page is still in the database, but the ranking is down, then it may be that your site has some suspicious signs to be punished, or it may be the search engine algorithm changes.

The decline in rank refers to a sharp drop, which is entirely normal if it is only falling from the first page to the second page. If you fall from the first page to page 20th, you should check it out.

Whether the server is OK

Is there any downtime recently? Is the server set up properly? When the search engine spiders to crawl, the server returned is not 200 status code? If there is a problem with the server, it should only be a temporary phenomenon.

robots.txt file is correct

robots.txt files are used to block search engine spiders from grabbing certain directories or files, which is useful but error prone.

If your robots.txt file settings are problematic, search engine spiders will not be able to crawl your site. The normal settings and wrong settings may vary very little, and multiple checks are made to ensure that they are correct.

Whether the site is overly optimized

A lot of specific optimization techniques and means, such as keyword selection, title tag writing, keyword location density, website structure, etc. But if you use all of these techniques, it's not far from the problem.

Too much optimization is now often a major cause of the rankings being penalized. There is a degree of problem, which is appropriate optimization, which is too much optimization, only by experience to master. If you are optimizing the time will comfort yourself, "This should be okay," I am afraid that something is going on.