Web site construction to uncover the mystery of internet marketing

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People often ask me how to do network marketing change? What are the skills of Internet marketing? Microblogging marketing benefits, micro-blog marketing skills, how to do a good job in micro-blog marketing, and so on, here in Shanghai Yong-can Xiao Tung do not want to say these, more want to share Web site building, website design knowledge.

In Shanghai Yong-can Xiao Tong, most of the marketing to the end will fall into a basic point (this view is only for ordinary enterprise users) that is the site construction. I often see many enterprises put a lot of energy and money into the Sem,seo, social class platform, but the most basic point is not caught.

When it comes to website construction, we first analyze the next ordinary viewers want to find sheep placenta, he can through what channel to find----Baidu, major industry portal platform, Alibaba and so on, we assume he searched sheep placenta, a large number of companies. The following is a competitive search for metaphor:

This is Baidu ranked first company

This is the Baidu bid ranked second site

Third-ranked Sites

Let's first analyze the psychological needs of the users looking for sheep placenta on the internet, the majority of the population to buy sheep placenta is certainly high demand for the United States, your site can make people pleasing this is a certain, but this is a shallow level of demand, a deeper demand is what? That's one of the weaknesses of human nature, distrust, Strangers and strangers of all kinds of distrust, then how can we through the network to let customers understand what we are doing, to our trust?

Picture + text Description is the work must not, the first although spent a large amount of advertising on the internet, but his most important problem is not resolved, at first glance thought to be engaged in tourism? It's all scenery photos, the second one is a little bit better than the first one, at least there's a little bit of the kid telling you this is the Swiss health center you, For you to see the real environment, this is much better than the first one. and foreign style, to the people advocating foreign consumption to attract, but he has a point is only from a dimension inside said his credibility. There is also an important point, the text of the picture is not eye-catching.

Let's look at the third one. He first lets the visitor very clear understanding the website localization, this website is does what, gives the customer a limited scope, then through the big drawing attraction, different dimensions display each kind of credibility, through his age founder, through the hot spot event to build the public credibility.

From the above screenshot I believe that we should have some ideas in mind, a good website, visual sense is not to be ignored, this is necessary, the most important is the text to the problem, can quickly grasp the eye of the viewer, through multi-dimensional display of their credibility, and these credibility is not random and for, But the customer is the most resistant point in the heart, customers will not buy something of the resistance point as a starting point to shape their credibility.

The above is only Shanghai Yong-can Xiao Tong for the home page head of a little insight, follow-up will also share with you, how to plan a good site.