Web site data traffic analysis for search optimization

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The website Traffic analysis is the website operation in the later period most important work, aside from SEO, the site's flow analysis can easily analyze what the site's visitors like, for what kind of content do not like, in the data flow in a look to know, so today to teach you to conduct data traffic analysis, Improve the user experience and traffic of the website in the near-step.

First, we talk about the IP traffic of the website first.

IP is the most concerned about, in the data flow analysis, if your IP is too low or the site traffic reached the bottle unexpectedly, if the flow analysis and take the appropriate work, then you can further improve the user experience to increase the site traffic.

Second, the PV site

You can look at your own statistical system, showing the number of PV and relative to the PV average ratio of IP, if your site PV average than above 15 or higher, then there is no doubt that your site is subject to the user's favorite site, if your PV average of less than 15, then the content of the site will work on the , because your site's bounce rate is really high.

Third, check the statistics system access details

From this table, we can find out what the user is interested in the content of our website, and can follow up a visitor, detailed view of which page the visitor has visited our website, we can find this page with the highest user's access rate, and then see what type of content it is. Then we can work on that content.

Analysis of User Routing page

From this page you can track which pages the user jumps from to our site, for example, the search engine keyword to come, or a certain site, if it is a keyword, then should be counted from the keyword to the site traffic is more, if more, then the next little effort to optimize, If the traffic comes from Baidu know, then we can click, go to the page, and then we can click on the "Help Me" button, so that the problem of the search rankings can be improved.

Search Engine Keywords

You can look at the keyword search volume, look at the specific number of searches, as well as independent IP, we can write down our site every day keyword search, and then the next day, the third day are down, a total of one months of all the search keywords, and then compare, look at the user from which keyword jumped into the site the most times, Then focus on optimizing the keyword, or adding the content of the keyword.

View details of visitors to the site

You can see the visitors in the details of the browser, resolution, network lines, terminal type, I will say the 4. The first is the resolution, now the mainstream resolution is 1024x768, of course, a lot of 800x600, in the small there is no, then we can decide for ourselves, you are using 1024x768 or 800x600 resolution, before doing the station to consider clearly.

And then the browser, and this is the most important, of course also depends on what type of website you are, if it is a computer technology and other sites, then the site for some standard browsers, such as Google, Firefox, opera and so must be friendly, if it is a popular type site, then for IE series browser compatibility must be done well.

And then there's the network line, for example, Netcom and telecom, you can view, access to your website which one of the more lines, then your server or space on which line speed to reach the fastest, of course, if the conditions allow, in the purchase of space when possible to buy two-line, There is no technical problem, mainly hardware support. The last type of terminal, for example, is the number of users who visit your site with more mobile phones or more computers, of course, no matter which terminal users use, we have to do the perfect support is the best, can not be a website only support a terminal support, then the user experience is very unfriendly, and even lose most of the users.

After we have done the data analysis, the focus on a certain work, the time we can look at the user's return rate and access depth, you can see whether the work you have done has been effective. For the data flow analysis, is a lot of webmaster friends ignore, so this article reminds you, in the SEO time, reference to the site's traffic data, so that can achieve a multiplier effect. (This article stationmaster good station www.zzhaoz.com original article reprint please keep this website link very thanks!)