Web site determines education Network marketing life and death

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Wen/Huang

Foreword: At present, I have completed the Education field two series "The Education Electricity Quotient", "the online education is very beautiful Bar series", two series of articles have aroused many friends ' response, therefore I also put the third series article to prepare on-line. Education Network Marketing series of articles is a practical experience of the article, any experience from the first line of operation, are through repeated practice, this series of articles is a part of the elite from the 8 group of students, if you need to join a serious reading article can know how to add.

The educational institutions everywhere seem to be very high-end atmosphere, in fact, it is only the situation under the line. As long as the careful observation of the situation on the line will find that most of the education institutions online this is how weak, and the current education Network marketing, are immediately inclined to pay for the promotion, as if there is no other than a better way, but it is not. In my survey, many educational institutions paid to promote the online, but their most basic internal strength has not been completed, how can be done, and the effect is less.

Then what is the basis of education Network marketing, yes is the site, see here may you think I said is very simple, but please be patient, the unique thinking of the anatomy of the idea will be different. This article is an Education network marketing expert Huang original, internet commentator and electric business observer, focusing on education Network marketing, education Network Marketing Elite 8 groups: 143311349.

A Web site is the life and death of Education Network marketing, currently online education is very hot, but you know, in the previous online education hardest to conquer Which? Right is the technology, how to do the online platform, not a good platform for a good site to undertake all is illusory, because users will leave, will not trust. So for the education Network marketing is a good site is so, it mainly related to your future several aspects of the operation.

First: The quality of paid promotion

have been paid to promote the friends know pay promotion has a landing page, this is the transformation of the page, how many users can be converted to see this page, but now these pages in fact for educational institutions is not useful for other industries, this is because educational institutions is a non-standard products, In addition, and the user's consideration of the problem is not like other products, so do a good landing page, better do the landing page into the site page. Not all users click on the landing page, so most of the pay is wasted on the homepage of the site, this time, if you give users a site can not open, or site delay of more than 10 seconds to open, then the effect can be imagined.

In addition is now most of the educational institutions Network marketing is to pay directly to the home page, but their own home page is actually a message, this time for the effect will cause weakening, so you need to do a good job site positioning and content and product layout, how the user to enter the site after the first know the location of the site , there is something he needs, and then a memory.

Do the above, you think is success, is it OK? This is the same problem in most educational institutions. Because you only provide the user to choose the opportunity, but did not keep the user, and the captive, this is an education network marketing the most important customer source, users can have customers , rather than having customers, the mindset needs to change.

So what? Each article in the site to do a good job of resources to recommend each other, such as in the article Add QQ group number to communicate, add micro-letter public large let users choose to add, in the article also want to insert at any time with customer service to contact the QQ link, this way users see this naturally will enter the resources you recommend. Therefore, with the increase in Web site traffic users will accumulate at the same time, the inevitable will be more and more resources, at that time, your energy in the resource circle in the service marketing, and this inside of the skills I will be in this series of the article in the case as well as the actual demo.

The quality of paid promotion is not improved by pricing alone, and if you read this, you're probably already getting a lot better than most people.

Second: Customers from the quality of the site

In fact, this content has been slightly mentioned above, here I expand more detailed to explain, and how to operate.

We all know that to do the site must flow, and the source of traffic must be other ways to promote, but when you promote the time without a site how do you do a good job of user accumulation? QQ Group? What if the user asks? and users can't search through the web. But now as far as I can see, no matter how small the organization still has a website, good or bad will not say. But they still do not have a lot of users, the problem is the quality of the site? Only the quality of the education site will bring customers, and the general site to bring users are money piled up, this to distinguish.

The quality of the site is what you want to support do, and not to say casually do a website and then make a do can have users have customers, that is delusional, so simple will not until now you can do. Of course, the site needs a lot of aspects, especially SEO is indispensable, this aspect I will be in the article in the following introduction SEO how to pay the perfect combination to help network marketing.

The outside of the chain, garbage links, unreasonable content, not included in the site, no ranking of the site, or a lot of educational sites are worried about it, but this series of articles is to let you how to build a high-quality website, to get more customers. Today's article is mostly about change in thinking, because in the series we're going to write, must have a holistic thinking to better do it, otherwise everything is to talk about, such as education how to use micro-bo, if it is simply to use micro-Bo send information, then it is no use, how to do a good job of micro Bo is also a proposition, But for me there will be a unique skill to tell you.

Author Information: Education Network Marketing expert Huang, write the Internet review and Electronic Business observation, education Network Marketing Elite