Web site Diagnostics format Template: Also talk about how to diagnose analysis website

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We often say that the marketing site, then how to diagnose their own site is strong marketing capabilities of the site, is the so-called marketing-oriented web site? Vegetable root Tan Network Marketing planning agencies and everyone to share with us from the actual combat summary of some of the site diagnosis experience.

First of all, what is a marketing site? Vegetable Root Tan believes that the sales force, the dissemination of power, credibility in one, with strong marketing capabilities, high conversion rate of the site, is a marketing-oriented web site. On the concept of marketing-oriented web site, planning procedures, Web site construction process and elements.

We diagnose a website mainly from these aspects to the basic elements of the map. The following is a template for the basic program format of the website diagnostics. Need to explain is that, in fact, the first site to diagnose the purpose of the site and the site's basic positioning and pattern matching to diagnose the analysis, if this is not done, then the following detailed analysis is not necessary, because the site is the most fundamental direction of the wrong.

I. Website STRUCTURE diagnosis

Here the structure refers to the logical structure of the site, and SEO address the physical structure does not matter. Site structure diagnosis, is to analyze the main skeleton of the site, to see whether it is clear? Is there a good customer experience? Can you give customers a good map role, not lost? The site structure diagnosis needs to first peel out the structure of the site, and then analyze.

II. website vision and layout diagnostics

That's a good idea. The so-called Hango, site vision is a glimpse can be seen, but we analyze the site visual performance, first of all, from the perspective of the target audience aesthetic. At the same time for the site layout, we want to analyze the layout is focused, the most core of the appeal, the most touching the interests of users to show in the most important place, whether the site in accordance with the F-type human natural visual browsing habits to layout? is the website navigation, level two navigation clearly outstanding? What is the overall visual coordination of the website? How about visual impact?

Iii. Site Content Diagnostics

Website product display is enough to impress people, copywriting, layout design, pictures, whether there are fabe display logic? website brand copy, company copy is detailed, attract, with brand personality. Does the content of website information have the depth value, can impress the customer? Does the website have the content of third party notarization, enhance the credibility of the website?

IV. website background and program Diagnostics

is the site background layout clear? is the operation convenient, rapid and quick? Is it open source or self-developed? Is there any extra functionality?

V. Website Traffic Diagnostic Analysis

1. Total Flow Analysis

Website Day IP, solar PV how many? site daily traffic changes, weekly flow changes, monthly flow changes, and whether there is a stable source of traffic. What is the cause of the flow change?

2, Traffic routing statistical analysis

Traffic from the site can be analyzed from the site through what channels to visit the site, so as to analyze the effects of various forms of promotion, for future promotion do accumulate

3, Flow path analysis

What are the audience landing pages? What is the Exit page? Why do you jump out of the web? How long does the audience visit the site? What traces did the middle visit leave? We can get a lot of conclusions and inspiration from it.

4, search engine and keyword analysis

Analysis through the various search engines brought about by the proportion of traffic, and can be analyzed by search what keywords to the site, which can provide data support for SEO, SEO keyword strategy needs adjustment?

5, the website Consultation quantity analysis

How many clients are consulted on the site each day? How much does consulting account for the visit? What are the results of the consultation? Is there a deal (if it is a retail network)?

Vegetable root Tan Network Marketing agencies believe that the site data diagnostic analysis, mainly on these, of course, there are access time, distribution areas and so on, are very useful. In addition, vegetable root tan Network marketing organizations in specific projects summed up the basic principles of Web site Data analysis: A single view of the data, there is no role, we must carry out horizontal contrast, time before and after the contrast, access to consultation to transform the depth of the value of the comparison.

VI. website search Engine Optimization Analysis

In general, SEO diagnostic analysis is the specific core of a website diagnosis.

1. Basic Data analysis

For example, the search engines included, outside the chain, PR, Alexa rankings, such as the list of basic data analysis. Do you want to login to search engines?

2, the site keyword ranking analysis

Mainly from some core keyword ranking situation analysis, and needs than the main competitor's keyword ranking to analyze.

3, Website SEO program function analysis

Website of a variety of SEO basic functions are available? Does the website code have a pro search engine optimization? Are front-end typesetting div? are some labels reasonable? Do the background meta tags have custom functionality? sitemap, RSS, address static processing, URL optimization, links and many other functions.

4, site keyword strategy and layout analysis

Does the website have a clear keyword strategy analysis and planning, keywords in the site layout of the page reasonable? Does the long tail keyword of the website have tabular form summary? Do you combine content for optimization?

5, Website content and page optimization analysis

How is the content of the website updated? What is the value of the customer? Tag tag link to the content, is the article internal link optimized? How does the Hi, H2 label of the page work?

6, Web log crawling analysis

From the website log to analyze the daily crawl times, crawling laws, crawl rules, whether there is improper setting?

7, the website external link diagnoses the analysis

Site external connection quantity, quality, health, wide, form classification richness, stability, anchor text chain, hypertext chain, friendship links and other comprehensive judgments of external link construction. In general, external link diagnostic analysis is more reasonable than for competitors.

VII. Website Promotion Diagnosis Analysis

What are the promotional methods of the website? How does the promotion strategy and the website target audience match? How is the promotion performed? What is the quality of promotion?

VIII. website Operation Diagnostics

Does the website establish a perfect operation process system? What is the division of the website operation team? How about the quality of the personnel in each post? How about the improvement of operation management examination and supervision execution system?

In a word, in short, the Web site diagnostics analysis is a combination of strategy analysis, executive analysis, operation analysis, rather than simple analysis of the site's SEO performance situation on the site of the diagnosis. Vegetable Root Tan Network Marketing organizations believe that there is no rich network marketing project management, operation, planning and specific implementation experience, is no way to depth, the system to diagnose the problem of the site. If you can not fundamentally, the system to find problems, the Network Marketing program or network promotion, website promotion of the prescription must be medicine is not the road, the final effect is poor.

Original published in: Vegetable Root Tan Network Marketing Organization: http://www.cgt88.com, Vegetable root tan global Starting, welcome reprint, reprint please provide source. Thank you very much.