Web site editing Compulsory course combination of SEO article editing

Absrtact: For the website editor this profession, its entry threshold is low, the issue editor seems very simple, and other industry editors are no different. But it is still learned to do well in the net. Whether original or pseudo original, the editorial article is not only for users to see,

For the website editor this profession, its entry threshold is low, the issue editor seems very simple, and other industry editors are no different. But it is still learned to do well in the net. Whether it is original or false original, the editorial article is not only for users to see, if you can combine SEO, the appetite of search engines, will be twice the effort. This article is suitable for the newly-made network for reference.

I. Writing the title of the article

The title is the first impression of the article, not only for users, but also for search engines. So it's important to write an article title.

For the user experience, a good title should be eye-catching. You can exaggerate, use unique angles, use gimmicks and so on, in short, to play your own imagination, but not unrealistic.

For search engines, how to combine the title of SEO fuss? First article title repeat not too big. What do you know about repetition? When you complete a title, you can search the search engine directly after you write the title, look at the amount of results. If the volume is large, there are thousands of similar titles, then your title is worth further processing. If the volume is small, then congratulations, you write a unique title. You know, search engines like fresh things, the title of a small repeat to the search engine will be high impression points. In addition to the title to contain the key words of the article, do not repeat accumulation. In order to reduce the keyword competition, you can refine the keyword in the title. such as the addition of adjectives, moving nouns and other modifications.

Second, the end of the article editing

The most important part of a passage is the first and last paragraphs. Do the first paragraph and the same title, also can give users and search engine very good impression points.

From the user experience, the first paragraph of the content is very important, if you can summarize the full text, highlighting the focus of the article, attract people, then the reader's desire to look down will presumably be greatly improved. Why does the first paragraph affect the user experience? We usually search in search engines, such as Baidu, if this article into the Baidu search results list, then, in the search results list can see 2, one is the title of the article, there is a title below a paragraph of text description, and general description label is the first paragraph of the content, After reading the title and description, the user will decide to open the article, so the first paragraph is important.

From the search engine, SEO to do is the first paragraph must load the key words, general paragraph not more than 3, this also have to see the length of the paragraph. As long as the key words layout naturally reasonable, fluent can.

Third, the layout of the key words

Key words should not only be reflected in the end and end paragraphs, but also in the middle of the passage. Keyword density, generally not more than 7%, of course, there is no specific statement. Naturally, can not only emphasize the key words, will not appear to repeat, mechanically. The statement should be fluent and the context connection unobstructed.

Iv. How to emphasize the key words

How to let the search engine know that the word is the keyword of your article? Commonly used methods are: bold, color, italic, hyperlink, frequency, size, H tags and so on. Do these keyword processing time must pay attention to the user's reading experience.

V. The inner chain of the article

In the article where the keyword, you can do the text link. The link page may be the category label, the related article page, the topic page, the homepage and so on. The diversity of the inner chain is good for both users and search engines.

Want to say today is the above five points, as a website editor, we can edit the article through their own collection of information, ranking, the number of clicks and other data to analyze the editorial effect of the article, continuous learning Summary, time Long believe you will have their own experience.