Web site fine-tuning is essential to upgrade transformation is the focus

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Known as an enterprise station, the conversion rate is the key, although the flow is very important, but only there is no conversion rate of traffic for a small enterprise station, is meaningless, many of the source of traffic is not through those important target keywords come in, but through the long tail keyword search into the site, As an enterprise station, personally think that the focus of optimization should be placed on a few key keywords, as far as possible to its ranking has a good position, access to the site users are the needs of users.

But just let's optimize the target keyword, is not enough, because the site has a lot of factors around the user, to see whether their site is a user experience of the site, through Baidu statistical tools to observe, not only to see how much traffic a day, more importantly, to see the user's behavior to enter the site, Including browsing the page, browsing time, the site's PV, bounce rate, and so on, some time ago, Shanghai web Site Construction Association network observation found that their own site jumped out of the phenomenon of high rate, natural conversion rate will not be very good, cut a picture for everyone to see:

Bounce rate high reaction out of the station some of the short plate, through the modification, now the site is far better than before, and ranking has a promotion, in addition to content quality, Web site production of the other three elements of Web sites affect the conversion rate of the site:

First, the website column content is perfect

When a website is not conceived well in advance, many columns may not easily put the article in, which caused a lot of columns appear empty phenomenon, so not only unfavorable to SEO, column without content will affect the search engine crawl, but also has a great impact on the user experience, when the user clicks did not see the content, He may think that the site is not trustworthy, unreliable, so choose to leave, so after the site is built, it is best to fill each column.

Second, whether there are product cases

As a product station, website Construction arats Network Technology Co., Ltd. that the case is an indispensable part, because it allows users to better see products, more easily let users produce goodwill, product cases are mainly divided into pictures and text-form combination of forms, he can make users at a glance, but also to beautify the site, Make the site look more full and beautiful!

Third, the comment interaction is indispensable

Many product sites only content and pictures, no relevant comments, others do not know whether this product is as good as described above, only through the comments of others to let users know, so the individual feel that comments this piece is quite important, although many comments are using JS to call, may be no above the SEO benefits, But also will reduce the opening speed of the website, but this directly affects the conversion rate of the product, can say the advantages outweigh the disadvantages, or it is worth to do.

In the site fine-tuning, to pay special attention to things, these things may you can take into account, but can not directly do step, should be gradual to modify, large changes may affect the site optimization, do a good job in advance to list a change of the plan, the first phase of what to change the second phase of what, so there is a time period, Will not have a greater impact on the site.

This article is published by Shanghai Web Site Production Association Network (http://www.580plan.com/info/wangzhanyouhua/5152.html), reproduced please indicate the source of the link form, thank you!