Web site SEO: Site ranking lingering before the solution

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Have done a period of time SEO staff may have been a great test of it, this industry, in addition to you have to have a certain SEO optimization technology and analysis capabilities, but also need a strong executive power, executive power, is a SEO optimization personnel to deal with problems, as well as the key to solve the problem. A site has been K or ranked before the time, you need to take out their own courage and perseverance, the site to make changes or change your SEO optimization techniques. When your site is k, it is to see if you have the courage to discard all of the original technology of your site, instead of new technology to relocate the site, to optimize. Perhaps this for a long time cannot advance the website, also has certain help.

A lot of friends have encountered, the site of a certain keyword always ranked in a certain position, no matter how hard you try, how to do, but this keyword ranking has not been promoted. This is a tragedy for us. A lot of keywords are up, the left of this one, not the site weight is not enough, nor is not outside the chain is not enough, what is the reason? Sometimes, perhaps the word has no index at all, and some of the index rankings have a good ranking, this person many people feel puzzled. In fact, I also do not understand, so I try to from the following aspects of the site to do some analysis.

First, the site's index-free keyword is not appreciated

Many SEO optimization personnel at the beginning of the optimization, are the first to do some of the more difficult keywords, that is, a certain index of keywords, we will be particularly in the layout of the site to take care of, in writing articles, but also in a lot of time to mention the index of the keyword, in the friend chain, but also to these keywords, Release Soft article is the same, but often we ignore those without index keywords, many times, we think, this keyword does not index, search people must not many, then directly put there can be the first page. In fact, there are many keywords no index, the search is also very high heat. Just like the word Los Angeles tourism, there is no index, but the competition of the site is very much. You want to put this word to Baidu's home page, it is also necessary to learn Kung fu to do. When other keywords have been ranked to the home page, then we should be from the following aspects to optimize this keyword.

(1) Write original articles and exposure on the home page this keyword, and add keywords in the home page density. If the site has been demoted before, then you can change some of the negative effects of the previous optimizations. For example, individual key words in the anchor chain connection too many, can be placed in an article one or two anchor text keyword can. Because the article may have been included, but we can not rule out Baidu will climb two times the chance. Sometimes a snapshot of the article page is updated.

(2) During the content creation of the website, whether there is an index of keywords or no index of high hot keyword, the emergence of its key words to be reasonable, natural, optimized to play Taijiquan like, to do, naturally, you can not let Baidu feel that you are intentionally highlighting a certain keyword. When one of our key words did not go to Baidu home page, we can be its simple processing, in the content more than a few times this keyword, that is, our article can be spread around this keyword, and do one or two of this keyword anchor text. When the article is included, it can be reproduced in this original article to other sites, so as to enhance the title of this article, the promotion of keyword Anchor text weight transfer value.

Second, more than 10 years old station or more than a year did not optimize the old site

Most of the old sites, many have not done SEO optimization, or before the optimization, is down the right to more, generally this kind of site in the process of doing, the first thing to solve is to include the problem, followed by the site after the punishment of the Search engine trust problem. The old site optimization is only one of the reasons for the stagnation of the old station rankings, on the contrary, no prior to any optimization will lead to the late optimization work becomes difficult. Because of some reasons, some old station stationmaster may not have contacted SEO, therefore they will not send out the chain, will not update the article and so on work, causes the old station not to get the optimization, the weight also did not accumulate, therefore the late need to quickly obtain the rank is not an easy thing. Of course, this difficulty is only relative, as long as you continue to do high-quality content, for some high-quality friends chain, these no foundation of the old station or can get the ideal ranking, but it depends on whether you have this patience and executive power.

More than a year of the site, for search engine optimization, has a good congenital advantage, want to do this kind of site optimization good, want is a patient and confidence. The old station ranked stagnant, there will always be one of the reasons, seoer not because did not see the ranking rise will easily give up the old station, should learn to think, from various angles to summarize the reasons, and to make corresponding solutions, I believe perseverance will always achieve results. The optimization of the old website should be analyzed from the following aspects:

(1) Whether there has been a cheating industry in the history of the website

If you've ever cheated, well, this site in the process of optimization, a key word will often stagnation or wandering, this is because, he gave the search engine does not trust the information too much, so we have to start from this aspect to change the search engine for this site's view, that is, should be from the content of the site to start. Share more of the site's content with other platforms (using the Baidu Share feature to enhance the site's user experience). Share more, Baidu will naturally be to your site, base is from our website, find some can take shots of articles, to other sites to share, and then bring the content of this old site link. Constantly improve the site of some pages of the reverse link and share the number. It is believed that this site will be able to pick up after a period of time.

(2) reject some unnecessary junk chain or black chain

Use Baidu's external chain rejection tool to reject these content. Full use of Baidu Webmaster tools, this part of the link is rejected, the link to the reconstruction. can be appropriate to exchange a part of friendship links, or from the same industry site to import some anchor text links. If you are importing anchor text links from a larger article, other uses are more important than others.

(3) Improve the user experience of the website, add the message function of the website

Add the message function of the website, enhance the user experience degree of the website. What users need can be recorded by the customer message, will be more customer needs, show out, share the same industry do a good site, analysis of their external chain and SEO methods, fundamentally to solve these problems. Will be the competitor's SEO method summary, learns its merit, utilizes our website the characteristic and the merit, best highlights the key point. Only in this way can better enhance the user experience of our website.

All right. Sum up. A website do not give up lightly. The new site is a good optimization, but the old site can help you build more trusted external links, but also to enhance the credibility of your site. More to analyze some by k or down the right of the website, to do some restore some of these sites, for our SEO technology upgrade is very helpful.

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