Web site to reduce user jump rate to improve the conversion rate of the guidance of skills

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Many webmasters use the site to make a profit while ignoring a key question: What is your site bounce rate? And this is precisely the key to improving profitability. Imagine a Web site if you can reduce the jump rate of 10, improve the conversion rate of 10, then how much do you profit? Therefore, the website must reduce the bounce rate to improve the conversion rate. Below I combine own site to talk about the website how to reduce the bounce rate to improve the conversion rate.

The topic and the introduction of the word is highly unified

Many webmaster for the flow and around the flowers to lure butterflies, through a series of means in major sites left soft text, advertising, and so on, and these soft text or advertising may be completely inconsistent with the theme of the site. I am in the exchange with peers when I found that a lot of peers told me no matter what ads, first sent out to say, this doomed the site's jump rate too high. Many users come to the site after the first thing is to find their own content, if not turned away. Therefore, the first step to reduce the rate of Web site jump is to improve the conversion rate is the site theme and user search words must be highly unified, below I have 2 tips on this point.

1, the site title and content must be unified, if the title is net earn and so on, but the content is related to weight loss, this is not laughable.

2, the site chain content must be consistent with the theme of the site, such as I do the site is a money-making road related to the site, and you are outside the chain of content is said that women's clothes, then the lady came in, her first reaction is to escape your site.

Second, the website interface conforms to the user's vision habit

Web interface is a basic condition that can keep users the more novel and friendly interface can be pleasing, we can go to my site to look at, the website interface is very simple, looks very generous, several colors will be the site to render success, so I think the site interface also need to achieve simplicity, Too complex a website interface is better for users to continue to visit. And in the composition of the Web site interface should pay attention to the pattern of the interface, our National people have a habit, that is, first after the next, first left and right, so I think our column page in the top of the best, important content can be placed on the left side of the site, through such an interface display to meet the user's vision habits.

Third, the speed of access is the critical point of bounce rate and conversion rate

And then, with the two foundations in front, 3rd, we also have to do a good job of Web site access speed, why there are many sites to retain users, because they have a high-quality access speed, if your site ping more than 200, such a site open speed and dozens of ping value of the site is very obvious, With the progress of society, now many users have no patience to wait for the opening of the site, so I think the site's access speed is very important, this is to reduce the rate of jump out of the conversion rate of a fatal point, then how to improve the speed of the site?

1, the purchase of High-quality brand space, which is to ensure the speed of the first prerequisite, if the space itself is not good, but also talk about speed.

2, reduce the site animation and pictures, animation and pictures of the load is very large, and reduce these content pages can play a role in promoting speed.

3, delete unnecessary links, some dead links to the speed of the site to hinder the role.

4, compress the page, the compression of the page can effectively help the website to improve the speed of access.

Four, do a good job before and after sales service

Then with the previous three basis, the last point is the Web site services, we buy items in the store when we will find a truth: too cold service let me lose interest in buying, too enthusiastic service so I dare not to buy. Then how does the website carry out the service? After my many years to do the station summed up the experience, I feel that the site services as long as the following points to meet even the quality of service:

1, customer consultation attitude to be friendly, answer the question should be clear and clear.

2, customers do not talk to avoid death chase, this will be counterproductive.

3, the customer said can be less price, generally we less than 5 to 10 yuan customers will buy, remember must be less.

4, customer consultation for a long time you feel upset, you can provide him with a Help URL, remember not to forget the "pro".

5, after-sales service do not be tired of customers, to explain the truth, can not return this is the best point.

A site's bounce rate and conversion rate will be on the site rankings, profitability has a key impact, and this time the webmaster will try to reduce the bounce rate to improve the conversion rate, I would like to pass the article of these four steps should be able to effectively help the webmaster to achieve lower bounce rate to improve the conversion rate, webmaster friends more hands on the brain to maintain the site bar , the following share my article URL http://www.a3p4.com, reprint please must keep webmaster hard links, thank you.