Web site has traffic without order reason

Absrtact: Enterprise Marketing is no longer the traditional mode, more and more enterprise hero through the SEO optimization method to do the industry keyword ranking, hope to be able to get traffic and order through the keyword sales, but many corporate web site IP traffic rose, order sales are not

Enterprise Marketing is no longer the traditional model, more and more enterprise hero through the SEO optimization method to do the industry keyword ranking, hoping to get traffic and order through the keyword sales, but many corporate web site IP traffic rose, order sales are not satisfactory.

A lot of products to sell the site there is a problem is there is no order of traffic, this situation will eventually bring a lot of marketing bounce rate problem. Today I do the analysis to let you understand the main reason for this phenomenon.

The location of the key words

1. The website wants the product sales and the keyword localization not accurate, in obtains the good user searches, the user has arrived your website, discovers the website product and the keyword search is not very related, will leave your website immediately, this has 99% failure possibility.

2. Solution: The site should be a good location for keywords, your site will make products and keyword content of all appropriate matching, the more accurate the better, positioning keyword is the most ideal way to promote.

Second, the cause of the location of the keyword is not accurate?

1. Because many sites want to have more users, see what keyword search volume, they will choose what kind of keywords to do, so many of the site's products are not related to the keyword, these are keywords positioning inaccurate cause. We can do a lot of keywords to the site, but in doing the keyword at the same time, we must take the product as the center. Otherwise, the keywords you have made are meaningless.

2. Solution: To do the relevance of the keyword ranking, keyword choice in the fine rather than more. For example: What kind of mobile phone is more suitable for college students? Compared with the search "mobile phone", the above word volume is larger. Therefore, the keyword positioning is very important.

Third, the website system service question

1. I also often see that some of the site's products are very beautiful, but when we want to buy, found that their purchase process is more complex, or there is no purchase of the system, these are also caused by an important reason for the loss of orders.

2. It is necessary to solve the problem of the website system, but if you don't know it well, you can find some people who understand it. Even if you want to spend money to solve, otherwise people come to your site can not buy things, next time will come to blame.

Iv. order Processing is too slow

1. Many corporate customer service because there is no frequent patronage of the site, and as for a lot of orders have not been timely to deal with, resulting in late customer waiting to cancel the order after all.

2. Solution: When the customer came to your website, see good products will be photographed, the site should have a full-time customer service staff staring at the site of the Backstage Order management system, when found someone to submit orders, should promptly communicate with them to reach a deal.

V. How to increase the order

Based on the above instructions, we can understand that the keyword positioning is very important. For example, I search for a certain brand of mobile phone functions, such as the price of a certain brand of money, etc., I just search these things, it must be to buy this phone or clothes. Then sell the product site as long as the customer's point of view, to do some accurate keywords, so that the resulting orders will be higher than those of the key words high.