Web site Navigation Development analysis: What kind of navigation site do we need?

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What is a navigation site?

Navigation site is also known as the site navigation, Web site navigation is a collection of more Web sites, and according to a certain condition to classify a Web site. Web site navigation to facilitate users quickly find their own needs of the site, and do not have to remember all kinds of web sites, you can go directly to the desired site. Now the Web site navigation generally also provide their own commonly used query tools, as well as mailbox landing, search engine entrance, and some hot news and other functions. (Via)

Ii. requirements of traditional Web site navigation stations

Everyone needs a navigation station.

From the user's point of view, in fact, the site can be divided into two categories: a daily need on the site, the number of such stations should not be more than 10 or less, and the other is related to the user's interest in the station, may not necessarily be every day, but there is a need for the station;

Some people put the station in the browser bookmark every day, some people use the initial page provided by the browser to enter these days of the station, some people may prefer to play the Web site directly (with the site hint), some people use the Web site navigation station;

Those who are interested in the site, some people use browser bookmarks, some people also use the direct input URL, some people also use Web site navigation to meet;

So in fact, from these two types of requirements, most of the use of similar hao123 navigation station to meet both of these requirements, at present, is a very good solution.

Iii. Development of Web site navigation Station

The domestic more well-known navigation website has hao123, 360 navigation, 265, 114la. Ha0123 has been a model of the field for a long time, but in fact the navigation station is evolving to meet the needs of its existing users.

1, the website navigation extends to the content navigation

At present the navigation website gradually in the navigation from the website to the user more needs the content navigation in the transformation (or the extension), for instance hao123 's movie navigation, hao123 's television navigation; 360 movie;

2, personalized customization

At present, the main representative to the number of 1616.net, in fact, from the business model point of view, the existing mainstream navigation site is actually very difficult to achieve real personalization, but 1616 in fact still more customization of the function to the user. However, back then, there are a number of personalized home page, now seemingly not left, again to explain a problem, users are very lazy, really let users go to complete customization may be stupid!

Four, mobile phone navigation website

Do you need a navigation site like the web on your phone? Some people would say that WAP site navigation on mobile phones may also have a demand, but basically this thing mobile phone browser basically to do it. In addition, mobile phone applications In fact is more important carrier, its position is somewhat similar to the Web site on the PC Internet, so from this perspective to understand. The App Store is the hao123 on the phone.

So it's understandable why a lot of people value the business of helping users discover apps, and why there's so much Android harsh, and hao123 with traffic, the App Store on your phone means you're going to have to download your apps.

Before sorting out a lot of the current exploration of how to better enable users to discover the application of services, in essence, is to want more people as the core, so that users better to discover applications, can be understood as a hope to become a relationship based application navigation

App is a bean-like mobile app-sharing community where users can share their own mobile apps (the main iphone, ipad apps), and then use a one-way attention mechanism to focus on their friends to learn about their friends ' favorite apps, App will also recommend mobile apps that you might like, based on your favorite apps. (Via)

Link: http://www.apphui.com/

Iapp4me is a social service that focuses on sharing iphone/ipad applications, by installing their MAC clients to directly access the Iphone/ipad applications that users use by scanning the itunes application directory, viewing consumer records, and viewing the application of a buddy's installation. Popular applications and so on.

Link: http://iapp4me.com/

Share: Social application sharing services, you can share the applications installed on your phone, see popular mobile apps, and so on. Android clients are currently available.

Link: http://appshare.cc/

It's a community around iphone apps where you can get personalized app referrals and find a way to communicate with friends who use the same app or play the same game.

Link: http://chuaizhe.com/

What kind of navigation website do we need?

What kind of navigation site do we need?

The above actually mentions the user two kinds of URLs: one kind is every day on the station; A class is related to their own interests, in fact, there are many of the current daily stations can be implemented or to meet, so those and user interests related to the content of navigation (expression may not be navigation) may have a lot of digging space. This is actually a lot of people in the discussion of the interest of the map of the station to do may be relevant, but how the user does not spend too much energy and can get interested in content is a need to think about the problem.

So probably the path: URL navigation –> content navigation –> based on the content of interest recommendation

The current hao123 can be said to be in the Web site navigation extension to content navigation, there are also special content navigation, such as verycd.com, in fact, is currently a video content navigation site. Shopping sites can also be considered as content navigation sites. Pinterest can be considered a better picture content navigation station.

But I believe that the way forward will certainly be based on the content of interest recommendations. Of course, the most difficult part of the recommendation based on interest is how to get the user's interest, before talking about the personalized reading which mentions the problem is basically all recommendations will encounter. But like watercress music for users to listen to music solutions, the content of the recommendation I believe there should be a better solution!

VI. Navigation website Development trend

The above mentioned mobile phone App Store can be regarded as the hao123 on the web, but compared with hao123, there is an advantage is out of the basic navigation function, more is the discovery of the function, it has a massive application database in support, and in fact, the Internet resources are many, The current solution to find the content of the channel is mainly rely on search engines. I believe there should be a better way to discover Internet content, which is certainly based on human factors. Each person discovers the resources to share to a place, and according to the certain logic organizes, only then may let the user discover more content.

URL navigation –> content navigation –> based on the content of interest recommended!

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