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Keyword is a critical part of the site optimization, but also search engine spiders (spider) to understand the important credentials of the site. Keyword optimization is a learning, such as you do a fish like the webmaster Web site, how to put the keyword "novice webmaster" this keyword appropriate to insert the site, to play to optimize the structure of the site, enhance the role of the site rankings? From the layout of the keywords, the use of flat rate can be seen a Webmaster site optimization ( SEO) level. In general, some novice webmaster will focus on the title, description tags, keyword tags, but this will lead to top-heavy, more serious will be the search engine that is cheating! Proper use of good keyword layout will have an unexpected effect.
First, through the site domain name to emphasize keywords
For English site is very easy through the site domain name to emphasize keywords. The wooden fish has seen many foreign websites, has also studied the foreign domain name general law. Foreign domain names are generally one or several combinations of English words, and foreign domain names are generally focused only on the meaning of the domain name, and do not require the domain name must be short, in fact, this is also appreciated by Google, Google like those have specific meaning, especially with keywords as a site domain name, Even a long site domain name is always better than those domain names short but no specific meaning of the domain name. For the domestic site domain name, if there is no special requirements, simply make the site domain name easy to remember, so that visitors can enter the domain name direct access to the site, which also improves the conversion rate of visitors.
Second, through the title, keyword tags, description tags to emphasize the key words
Title, keyword tags (keyword), description tags (scription) has always been the most common keyword, but since the largest search engine-Baidu adjusted search engine algorithm after the keyword label weight has been dropped, replaced by the site title received attention, One important reason is that many websites misuse keyword tags. Similarly, we use the title to describe the key words should also pay attention to not abuse, we must pay attention to a degree.
Third, by inserting keywords into the Web page
In any case, the site title and other description content is only the site's additional products, the content of the site is the final key. Site content in the keyword layout is reasonable to a site's overall weight is critical, generally speaking in the site content of the keyword density is 2%-8%. If the keyword density of less than 2%, it will not highlight the keyword, on the contrary, if the keyword density of more than 8%, it is likely to be the search engine is considered overuse keywords.
Four, the alt attribute of the picture to emphasize the keyword
Pictures can attract the attention of users, but also play a role in beautifying the site. Through the image can emphasize the key content of the website, improve the user experience, but the search engine can not read the content of the picture, so the webmaster will use the image of the ALT attribute to add a description of the picture, so that users can get a better browsing experience, can also be added by adding keywords in the alt attribute optimization.
Keyword Add is a very important step, but also pay attention to keyword optimization degree, this knowledge is not suddenly said clear, we can build up the process of continuous accumulation, continuous improvement!
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