Web site Optimization Tutorial Four: The basic settings of the website

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The first three articles are mainly about the construction of the site to pay attention to several aspects, "Novice Learning Site Optimization Series Tutorial One: The choice of domain name", "Novice Learning website Optimization Series Two: Space Choice", "Novice Learning website Optimization Series three: Program Selection." Today began to officially step into the website Optimization series, for beginners to learn Web site optimization, the most important thing to do is to do some of the basic settings related to the site. Just like buying a very beautiful house, the first step is to redecorate, add furniture and so on, so that you can officially live. Therefore, the site optimization of the early days, naturally need to do a good job inside the basic settings of the site. What are the basic settings that a novice needs to do before doing a website optimization?

I. Website title

The old stationmaster all knew the website optimizes, the title occupies the very important position. So today I put it out alone for a reason. The general spider crawling site, are from the top down, naturally appear in the front of the content is the title of the site, and search is also according to the top of the keyword to give the most weight to distribute. Therefore, the novice in the Learning site optimization, the first to set a good title to the site, try not to copy other people's title directly, because it is easy to search for the high repetition, but also not conducive to the creation of their own exclusive website brand, and the title as far as possible the most want to optimize the key words in the front, and then use a word to connect To make it read smoothly. This is very good for search and users. There is also a website title as far as possible do not appear to search for the characters and shielding characters, as for the reasons you understand.

II. website Navigation

The clear navigation makes the spider crawl more unobstructed, also is advantageous to the user clear all types which the website does. Therefore, the webmaster should make sure that the navigation is clear and tidy before doing the website optimization, and do not use the image or Flash search to guide the anchor text. This is the site optimization of the most basic knowledge points. In fact, there is nothing to talk about navigation, the most important thing is to use the form of text anchor text is the best, others do not have to consider.

III. website Structure

Good web site structure is also conducive to spider crawling, more conducive to let users know where they are, and good site structure can make spiders like to crawl their own site. Therefore, the novice in doing site optimization, to know that the search for the approved site structure is flat type. Because have a good site structure can make the site optimization of the energy and time will be reduced, but also can make the site more conducive to search cited. Therefore, the website structure is very important to the novice learning site optimization.

Iv. URL Standardization

Too long URLs are not so good for search indexing, and they are not conducive to user memory. So before learning website optimization, the first thing to do is to standardize the URL, preferably the shorter the better. General Web site URL, the site should not be too deep, the best to stay in the three layer to four between the line, of course, if it is two-tier words that is the best, but this unless it is a single page. Therefore, the novice to do site optimization before, to note that the URL generally use up to three layers, too many layers are not conducive to spiders crawling, but also not conducive to centralized weight. For example, the normal URL of a website should be the content page of page, and it is best to use static URL, so that the URL looks more tidy also benefit the user memory.

V. Keyword selection

The general website optimizes three to five main keywords most, while the section page and the content page mainly optimizes the long tail keyword. Therefore, the Novice webmaster in the choice of keywords, do not greedy pursuit of all-inclusive, as far as possible the choice of high flow, less competition, strong correlation of keywords, so that the optimization is easier. It is also a good start to learn about your website optimization.

VI. website Label

The basic label of the website is divided into several major categories:

1, the title tag, the above has been explained in detail, the specific reference to the first step.

2, keyword tags, and now the search for the label attaches very low, but novice can understand, know how to use on the line.

3. Description label. General website description tag in 200 characters, so the webmaster in the writing site description, write up to 150-170 characters on the line, too much will not show.

4, H label. One of the most important is the H1 tag, so the webmaster in doing optimization before the most want to optimize the key words used H1 label performance. In fact, H2, H3, H4, H5, H6, the weight is descending. Generally speaking, the main use is the H1 H2 H3 H4 These four H tags, the novice in doing site optimization before the good set of these several labels on the line.

Vii. Add Content

Content is the soul of a website, whether it is the spider or the user ultimately access to the content, therefore, the novice in doing site optimization, to ensure that their site filled with content, the best of all content is original, after all, a new station in the search has no status, to get a good ranking high weight that is to rely on accumulation. Therefore, the site to optimize the content before the supplement, even if not all original content, then can also use false original, do not use the acquisition content AH. In particular, the novice to do site optimization, can be original as far as possible to use original, so as to more quickly improve the ranking of the site, so that the site optimization effect come faster.

So, the novice before doing website optimization, to ensure that the basic settings within the site in place, like the title, how the site was included and then modified, it is easy to make the site to re-enter the audit period, and to pass the audit period will need a certain period of time, it is undoubtedly wasting their own optimization time, so said, The basic website setup is for the later optimization lay a good foundation. This is a novice to do site optimization before sloppy steps to. This article by the Emergency Clothing (http://www.jf59.com/) exclusive feeds, reprint please specify, thank you!