Web site Optimization link form diversity understanding and practice analysis

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Links to effectively enhance the site weight and keyword ranking role, has not been underestimated. In combination with the narrow understanding of the individual, the author has also written that the Internet is the essence of "mutual links between the net", the essence of site optimization is linked to the "search engine vote recommended." Link is very important, but unreasonable links, not only can not improve the weight of the site, but may let search engines mistakenly think cheating, resulting in a decline in the site rankings.

Google once told us, to rely on a variety of text links to effectively enhance the weight, in pointing out the optimization "Ace" at the same time, also leave us suspense, what is the diversity of the link? After deep understanding and practice, we come to the diversity of its original intention is rich and colorful, that is, link construction must tend to rationalize, This and the search engine recommendation site or decide the order of the site ranking, also coincide even highly. We from the link resource distribution, keyword composition, resource weight ratio, link mode and link time and other key links, try to analyze the following, for discussion.

One, the rich and colorful link resources

This is not difficult to understand, link resource diversity as the name implies is all kinds of resources should have appropriate backlinks. To the forum post, in the blog to write articles, this is the vast majority of the optimizer first thought, but also must go the road, I think, link building to have a blog, forum but can not rely on these two major media. A variety of classification sites, yellow Pages, industry sites are also or lack of link resources must pass the stage, and peer exchange links can also effectively enhance the weight of the site. In addition, even if not peers, there should be appropriate links to import. Resources are rich and colorful, it may be closer to the real, but also to further win the trust of search engines.

Ii. keywords constitute diverse

Website construction or launch of Internet marketing work early, generally a website will determine three or four core keywords, and a number of long tail words, no doubt these words are the best link text. Some website optimizer comparison go to extreme, this problem I have made, in the optimization of our company website, do a lot of links but only one keyword, March or April passed, also did not show the effect. Then slowly finally figured out a truth, that is to do so no doubt told the search engine "I am cheating." Normal links should have a lot of text, core words, long tail words, and even URLs should be linked objects.

Third, the weight distribution of reasonable uniformity

Google has a PR, Sogou has an SR, regardless of the way the comprehensive weight of the site, I think the link resources can not be too accurate to single. We can focus on the high weight of the site resources to do link building, but the weight is not so high some sites to be involved. In the process of doing link building, the search engine snapshot update time should be a special concern, because only the Reverse Link resource site is often searched for crawl search, spiders will continue to visit the site. With reasonable content updates, site weight promotion is just within reach.

Four, inside and outside the chain distribution both

Only links, search spiders can continue to crawl to more content, the role of the link is to search spiders into the "maze", each time can get more things. In the construction of the chain, as far as possible with the text, rather than pictures, and reasonable use of keywords or long tail words as link text, so that the search engine effectively remember: this keyword and your site is related. The sole purpose of the chain is to vote for the site, reasonable and appropriate links with the original relatively high content, as long as the time, the weight of the site will not improve all some difficulties.

Reasonable balance of link time

Backlinks or external links of course, the more the better! However, only true and natural links can be welcomed by the search engine, in other words, to do the fake also to do like some. Link construction is the most taboo to be anxious, reasonable link construction is a long-term process, to persevere to adhere to. Through long-term in-depth practice, we found that a week in fact, as long as three links are enough, the most important thing is to insist on long-term links. The link building in an overnight, but too far harm the site. Construction links also taboo three days dozen fishing fishing, is not one months to sit thirty or forty, three or four months there is not to do, so the same is not conducive to the stability of the site to enhance the weight.

Link construction should pay attention to the place must not these, the above five points can only be a trigger. The nature of link diversity is to make links more natural and more realistic. As long as grasps this principle, the link construction should be too difficult to operate the thing. This article by the professional website construction company Pilotage Technology (www.joyweb.net.cn) hard writing, forwarding please specify the copyright, do not delete the URL link.