Web site optimization of the first page title of creative skills

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Do site optimization is the most basic display is the Site keyword ranking position, search engine's top three is the seoer of crazy scramble for the position. The reason is simple, with statistical observations, the top three keywords occupy 70% of the user's search clicks. One of the first is to split the click of the user more than 60% of the network users, the remaining two locations just get 40%. So trying to scramble to the top three, especially the first place, is a painstaking effort.

Today, I want to share the site optimization experience is about these three sites site title creative skills. Perhaps you will doubt, title apart from the display of keywords, what is the use of it? So let's take a look at the importance of the title of the website in the optimization.

First of all, the title of the site is also a direct access to the search engine to score the place. The reasonable setting of title can further improve the search engine's affirmation of the relevance of the Web page, so as to obtain a relatively good score, this score can directly affect the ranking of the site.

Second, the site's title creative integrity, a high degree of matching can directly attract users to click, especially for the top 20 in the click algorithm of the site, this is undoubtedly the best way to break the bottleneck ahead across the rankings. This is not limited to website optimization, in the website promotion bidding, good idea is to improve the vocabulary of the star.

Finally, the title of the site when the company's best brand propaganda position, like the author before the optimization of the final operation is the promotion of the brand, when your title revealed your brand, then in the later sales link is undoubtedly a huge intangible asset advantage.

Understand the importance of the site title, the following to do is how to carry out the original title of the site's creative writing. Then the author and everyone together to see the site title what is the need?

First, the site's title suggested keywords are defined as three keywords + a brand word, and title length is limited to 12-40 characters. Because the keyword is too easy to lead to the dispersion of weight, and length is too long in search engine display will intercept part, and then lead to creative incomplete and be discarded by users.

Second, the website title duplication. We often find many different pages in Site:url when the title of the same, which can aggravate the weight of a word, but the author does not recommend this way, too much repetition of title is easy to judge the page as a repeat page, there will be the risk of being down right. Repeat the frequency of the title should be appropriate, can not only fixed the weight of the key words will not cause the site is down the right of bad factors.

Third, the site title of the segmentation is consistent. Title on the division of the key words in fact is still very fastidious, although many people in the industry said its impact is small, but the improper segmentation symbol is easy to cause the search engine "misjudged", was directly filtered out. Therefore, the proposed title of the symbol do not use irregular special symbols, the author of the most commonly used in the English state of the ",".

Four, the website title should be attractive. In order to make users click, you can write some appealing text on title, such as free gift, fake one compensate ten, life-long maintenance and so on.

The title of the website should meet the needs of users, and add value. Search engine advocates to improve the user search experience, then we need to study what the user needs, and then according to the characteristics of the industry to edit these words in the title of the site, can meet the user search needs and potential needs of the title may be the user's first time to choose.

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