Web site optimization of the six major steps

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Many friends although learned a lot of SEO knowledge, but when the beginning to optimize a website, but can not start, at a loss. There are also a lot of people in the site just started to talk about site optimization, this beforehand to do all the preparation of course is good, but the alliance more than card recommended site to build a better talk about optimization, no site to optimize can talk about it? Here the Alliance card with many years of experience in the website optimization to explain the optimization of the site's six major steps.

The first step: keyword selection

The keyword choice is wrong, the work behind does is equal to zero, so the website optimizes before, must lock own website keyword first. The title operation steps are as follows:

1. List basic words

2, use keyword analysis tools to find more keywords and hot keywords.

Baidu Related search: http://d.baidu.com/rs.php

Baidu Index: http://index.baidu.com/

English keywords tool:

Https://adwords.google.com/select/KeywordToolExternal

Http://inventory.overture.com

Http://freekeywords.wordtracker.com

Target keywords into a document such as www.mondocart.com, and for large web sites, the main to do is to classify the keywords of the site.

Step Two: Perfect website structure

About the optimization of the site's hyperlink structure, the Alliance card think the main need to do the following:

1, url optimization: The URL of the site to optimize the high weight of the URL

2, RELATED links: Do a good job in the site links between various types of pages, this article is very important, this is done, you can use the site's internal links, for the key keyword pages to establish a number of reverse links.

Here's a special emphasis: backlinks are between Web pages and Web pages, not between websites and websites. Therefore, the links between the internal pages of the site, but also reciprocal links to the ranking is also helpful.

Step three: Website content strategy

1, enrich the content of the Web site: to enrich the content of the site, which is very important, the more abundant content of the site, that your website more professional, users like, search engines also like.

2, add some original content:

Because the collection system makes the Trash station become the production trash station, therefore completely does not have the original content the website, although the content is rich, the search engine also does not like very much. So a website, try to have a part of original content.

Fourth step: Optimization and Perfection of Web page details

1, title and Meta tag optimization: In accordance with the standards of SEO, the site of all title and meta tags for reasonable optimization and improvement to achieve a reasonable state.

Remember: never blindly piling up keywords in title, which is the error most people often turn. A real SEO very reasonable site, is a can not see a deliberately optimized traces of the site.

2, the layout of the Web page layout: The main is reasonable use of H1, fervent, alt and other tags in the Web page to highlight the key keywords.

Remember: Do not put all the pages of the pictures are added alt annotation, just want to be the most important picture, as the product picture, the character picture plus a reasonable description on OK.

Fifth Step: Site Map production and submission

Step Sixth: Develop a plan to increase the reverse link

The above league card mentioned steps are done, the most important thing is to make a reasonable increase in the reverse link plan, and then select several reasonable means to increase the reverse link, and then according to the plan to order gradually to do, to get a good ranking is only a matter of time.

Remember: not a short period of time quickly add a lot of high-quality backlinks, such as a short two or three days, add hundreds of PR value is more than 4 of the link, so you are dangerous. Easy to be treated as a purchase link and then punished.