Web site optimization process You can not ignore the site content construction points

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We know that website optimization, content is the blood of the site, is to enhance the user experience, increase the user viscosity the most basic optimization of the core point, as a webmaster we must continue to create high-quality content for the site, Baidu algorithm constantly upgraded, 2014 site optimization content construction is still the most important, Whether it is the Baidu optimization white paper or the previous Baidu launch of the Mars program, the importance of quality content of the exposition is obvious, in this case how we should do a good job site content construction?

First, the target user's search keyword is the content creation support. How we write Web content, to the enterprise website for example I think the content of writing has two ideas, one can through their own products or services to the company, from the company's own level to carry out the content of the article, such as the article because the company really happened, are very fit with their company's actual situation, Users are also very fond of reading, because this information is the enterprise's own unique things. Secondly, is the author elaborated by the user search keywords to provide users with content, enterprises really happen to have nothing to talk about, every enterprise happened is not the same, we just seriously put these things in tandem, organized into a more readable text can be, I do not repeat here. We look at how the user search keywords to create the content of the article, we know that the purpose of the site is to create marketing services for the SEO is also a means of network marketing, most of us for SEO said that the article update is for the user needs to carry out, We find users search keywords can be through the site backstage CNZZ, Baidu Statistics, Baidu Drop-down and so on to create such information, by searching our main keyword analysis of Baidu home page appeared a series of Baidu know, Baidu Library and so on other Baidu for us to show the information, get this information, Through their own understanding of the industry and their own industry experience to write an article to meet the needs of users is very easy, this is the author's first point of writing.

Second, the deep excavation of the user's invisible requirements on the site even if embodied. We know that site content updates are just a matter of detail for the user's needs, many times when we analyze the needs of users is mainly in order to constantly improve the details of the site, the user search behind the invisible demand is reflected, in fact, such a demand for the search volume is very large, we use the SEO class site as an example, A lot of times we search SEO this keyword when we can analyze the hidden potential demand is what? First of all, we look at the above diagram, the author found that most of the site is to do the SEO this keyword to build a lot of columns around the column to add a lot of articles, All is around this keyword single to provide SEO class article can, seowhy is very obvious example all is the SEO class article, certainly this is understandable, but the author analyzes the recent search SEO why 51 self-study Net one content page will unfold, This from the side of the search for SEO friends is to find a lot of video or voice tutorials because a lot of beginners want to go through the direct voice or video system learning, and Moonseo and 51 self-study network just meet the user this invisible demand, Because Moonseo itself has a free voice tutorial download, so it is also displayed, of course, these two sites only so there is a lot of detail factors, the author simply on the user search requirements, seowhy is not providing video demand, Baidu's goal is to the user most hope that the results or most of the results to meet the needs of users to recommend, so, in the optimization of the shortcomings of our opponents to make up for, we can be very good in the search engine occupy a place, this is we do in the optimization must carefully consider.

Third, the article in the process of writing to think about what the user really needs? In the 1th and 2nd, the author mainly talks about the user needs to write articles, by understanding the target users to use the keyword, you can directly guide the construction of the site content, but the site content construction is not so simple, In addition to understanding these issues, we will continue to analyze the user in addition to search the key to the potential need to solve the problem. By understanding the target user in search for specific information will also search what, to seo this keyword as a case, the user search SEO, its potential demand is very much, such as novice in order to learn SEO, veteran in order to see SEO this keyword ranking situation, Although it is a simple keyword we can derive a lot of potential user needs, in the process of writing the article not only to meet the user's explicit needs, but also the first time to meet the user's invisible demand, sometimes invisible demand is not easy to find, but often you can grasp these details, Just through this little detail may be your site keyword ranking firmly fixed in a more ideal location, because your site has these unique value, that site was recommended by Baidu is understandable. By understanding the real needs of the target users, we can build the content of the search engine, and then turn to the user-oriented content construction.

Finally, the author summed up, the author when writing the article very much like the analysis of data and a variety of comparisons, in the process of analysis and comparison we will understand the recent changes in user demand is what site optimization of the adjustment strategy and direction is what, site optimization is constantly changing the process of adjustment, The above listed cases may be biased but the author is serious in the sharing, opinion improper place also hope everyone haihan, good, today I introduced to this side, this article by the West Branch http://www.xki.com.cn original webmaster NET, reproduced please indicate the author copyright information, thank you for your cooperation.