Web site Optimization White paper-Cost effectiveness

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Baidu Web Search Quality white paper requires the site from the content quality, Web browsing experience and accessibility of the three aspects of the site optimization, which will be Baidu's evaluation of the site one of the criteria. Even so many webmasters are reflected in such circumstances, the site ranking more difficult to do, the fact is this? Today, with the author D.J. to analyze the ranking under the White Paper cost utility rate.

From the white paper's guidance, the general direction or compliance with this user search experience the first SEO trend. So how to meet the needs of users, improve the comprehensive quality of the site is the webmaster to carry out the work. Here D.J. put forward the cost-utility problem, in the case of taking a look at the quality of Web pages and content audience.

First, we have to analyze the cost of the site, here is not the cost of the site hardware measures, but refers to the content of the site layout. For example, many websites use multimedia to attract users, such as video, background music. These page cost means to a large extent for the site to attract users, but for different types of Web sites, the cost of strengthening is also uncertain. If the site for the industry's video settings to meet the needs of users, then this cost will be recorded in the page Baidu content added details; instead, just apply mechanically not the user needs to detail, Baidu will determine the cost to enhance the cheating means, so that the point of treatment, the site is not a beneficial cost of utility.

Second, we want to analyze the integrity of the page content and the effectiveness of its information. For Internet users, the effectiveness and integrity of the information can attract network users. Generally speaking, the effectiveness is mainly for the news of a strong portal, and for enterprise-type sites, the effectiveness of information more than the user hotspot information. The integrity of the information will affect the content of the Web page added value, you can not appear "to know the details, please listen to decomposition" situation. Originally is to attract users to click here, but we need to know that the Internet is open source space, you can not completely solve the user needs, you will give this opportunity to competitors, when your competitors to solve the user's needs in the first time, your content information becomes a chicken. Web page content, do not do it, if the release will be complete, which is also a requirement of news content. Incomplete information will reduce the quality of the content of the page, we must pay attention to this point.

Web page Cost utility is still the user needs, in order to solve the user needs and strengthen the cost of the site to improve the quality. Just for the site ranking and the cost of the page will only let the site into a vicious circle, will not give the site any advantage.

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