Web site planning and promotion of a combination of programs

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Generally speaking, the site needs to be planned before the promotion, because the real meaning of the site promotion did not start, the site has not been published, of course, there will be no traffic problems, but this stage of "website promotion" still has very important significance, but due to the network marketing process complex line, From the development of network marketing plan to the site planning, design, development, content preparation level stage, to go through a number of departments and personnel, the final results and the original plan for the difference between the project is often the thing.

From the following three points to discuss the Web site planning and promotion of the combination of the main performance and operational methods

1. Website planning and construction phase of the promotion should be carefully considered.

The design and development of the website need to be completed by the personnel of technology, design, market and so on, the understanding of the website of the personnel of different professional background will have the big difference, for example the technical development personnel often only from the function realization aspect consideration, the designer is paying more attention to the website visual effect, If there is no network marketing awareness of professionals to co-ordinate, the final site is likely to be built from the network marketing guidance is very different, so in the process of planning the design of the network marketing Professional level has higher requirements.

2. Website planning to promote the importance of the site.

Website promotion is built on the basis of website construction, web site construction is consistent with the principles of network marketing, for the future effect of Web site promotion has a direct impact, but most of the site in the planning and design is often not to promote the need to take into account, this issue is likely to be published after the site is recognized, Then go back to consider the site optimization design, such as not only waste of manpower, but also affect the opportunity to promote the site, so that professional network marketing planning program, is to be the site to promote planning into the site construction program.

3. Website planning and website promotion combined with the need to improve and adjust later.

The optimization design strategy adopted in the website construction stage can only be carried out by the subjective experience of the relevant personnel of the website construction. Whether really can meet the needs of website promotion, but also to be published on the site after a period of practice to verify, if there is a difference with the expected objectives, it is necessary to do further amendments and improve, It is also because of this lag effect, it is easier for the design and development personnel to ignore the site to promote the impact of site promotion considerations. Therefore, the site planning and design staff experience is very important. The comprehensive implementation of website promotion strategy, involved in a variety of factors, need to be considered from the overall level of network marketing strategy, otherwise it is easy to fall into the dilemma of Web site construction and website promotion, at present this problem is prevalent in enterprises, this is also a corporate site often can not play a role in one of the important factors, The ideal way to change this situation is by professional network marketing staff to track and manage the entire site planning and design process, so as to facilitate timely detection of problems and control.

This article by the perspective Instrument Industry Network feeds: http://www.toushiyichina.cn/