Web site production and construction is the cornerstone of network marketing process

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Website production, can also be said to Web site construction, Web page production, Web design, regardless of which word, the general meaning is the same, that is, first to do a website or Web page. After several years of network sales and work, the author believes that Web site construction should be the cornerstone of the entire network marketing, is a very important link, the main should pay attention to the following points:

First, strategists overall marketing concept. Website construction is only an essential link in Network Marketing, is the company's entire marketing system in a link, so in the construction site, it is best to be able to work with the company's entire marketing concept of organic combination, to achieve the combination of traditional marketing and network marketing, so that the combination of online and network, so that the organic combination of various departments, This will fully improve the application of the network effectiveness and efficiency, will certainly take the unexpected harvest.

Second, the site construction of the beauty of the problem. Web site is the company's façade, but also the symbol of the strength of the company, so in the process of making the site needs to reflect the company's strength, the company's overall image, the company's grade, designed to meet their own product characteristics, strength characteristics and image characteristics of the site, do not blindly pursue aesthetic.

Third, the website dynamic static choice question. Now do the site generally have dynamic site, dynamic static site and pure static site. These are the advantages of each of these, of course, if there is a dynamic static Web site program to do a better site. But if there is no moving static procedures, I recommend the use of Dynamic Web site, because you can update your site content at any time, you can release the latest information on the company and products, can make your site constantly updated status, so that customers feel new things. There is also a part of the use of static Web sites, such a site for the search engine is a good thing, can display personalized title, to help optimize the site, get a better ranking, but the update is a big problem. If the content is small, that is not a problem, but if the product, technical information and the company's more information, it is very inconvenient, your burden will be more and more heavy, I think this is back to the past, do not recommend the use of pure static Web site.

Maintenance and update of website and other details. After your site has been built, pay attention to a few details: 1, check the site text, pictures and contact information and other aspects of error; 2, the website contact telephone must stay understands the business or is good at the business Exchange personnel's telephone, this easier exchange and facilitates the order the transaction; 3, The level of the number of phone calls that remain on the company's website. Must understand the business of professionals to stay on the phone, to avoid people who do not know business to answer the phone, so as not to lead to the loss of orders. 4, the site should be regularly updated and maintained to ensure that customers see the latest information to help target customers to solve some difficult problems, increase the user's dependence on the site.

Five, the network company's choice question. Be careful with your partner's choices.

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