Web site profit should be based on the site transaction as the core

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Network to create the miracle of wealth, inspired countless people into the ranks of the webmaster. However, when we gradually seek the process of development, perhaps some time will deviate from the direction, too much to delve into the meaningless technical problems, for example, every morning after the first thing is to check the site Baidu rankings, the result is most of the time people lost. Have we considered the value of the website as an information platform, whether we have considered where the real profit comes from, whether we have considered what our core work is, and where the fundamental point of the site's profitability is.

This article focuses on the website transaction construction as the core should be webmaster most basic profit thinking.

First, we want to explain the most basic market law, where wealth arises, political economy tells us that wealth arises from goods (including services, funds, interests, etc., hereinafter referred to as commodities) of the circulation link, the production of goods, circulation links, consumption links, the most core is the circulation link. And in the commodity circulation, the most important commodity trading behavior, no transaction behavior will not have any profits, there will be no profit. For example, you go to shop to buy a pack of cigarettes, you give the money to the shopkeeper, the owner of the cigarette to you, the transaction completed, the profit was generated. For example, now the stationmaster is familiar with, the commodity flow, the cash flow and the information flow, the commodity, the cash and the message as long as the transaction is more frequent, the circulation speed, can produce more profit. The net profit rule and the real society is same, the profit needs to promote the transaction to realize, this should be many in the website profit confused stage stationmaster needs to have constructs the station mentality.

Second, we should combine the various types of profitability of the site to discuss any Web site to gain profits are inseparable from the transaction behavior. The author of the Web site is basically divided into three types of profit:

1, the site directly as the main party of the transaction profit, for example, when you use the QQ member service to pay 10 yuan, QQ directly as a transaction to provide you with services, and you complete the transaction to obtain profits; in fact, the ads on your website are also the site as the subject of the transaction to complete the transaction to obtain profits, But in the end it is also to help businesses to gain profits, but also in order to further promote the occurrence of transactions, otherwise, no profit will not be advertising.

2, the Web site as a third party to promote the business model of profit, such as your website directly to promote a project, the realization of the user and merchants between the transaction, and to obtain profits, common such as CPS category promotion (Taobao Alliance).

3, the site as a Third-party user trading mode of profit, where the user can be understood as a general individual users, users and users if the transaction occurs very frequently, we can obtain intermediary costs of profits. At present, the A5 forum is the best platform for website trading, the website as the provider of information platform, when the information circulation creates value, promotes the transaction behavior, the website platform as the terminal, can share the profit which the circulation link creates.

The site's profitability is basically not out of the above three basic models, therefore, we are planning the basic framework of the website, we should focus on how to better promote the occurrence of transactions this point of view, I believe you are not far from the profit.

Third, once again, when we understand the important role of trading behavior in the profitability of the website, we need to consider where the transaction comes from. The answer is: from the people above the site, which requires us to pay attention to the site's users, only users can occur transactions, how to retain users, create unique and valuable content, This and now Baidu to the user experience attaches great importance is the same, this is in line with the basic market law of the site construction way. Actively and deeply communicate with your users, let your site have value, further dig the value of the site, users will love your site, the popularity will be lasting and more power, transactions will occur in your site more frequently, you can get more profits, At present, the webmaster sector has a relatively good trading site has A5 forum This everyone can refer to. Website popularity can not simply understand how much traffic, but should be the user's browsing depth, what users can get, the relationship between the site, ask yourself whether your site has established a strong network of netizens.

Finally, when we understand the website transaction construction in the webmaster profit play a huge role, as a webmaster to consider is tightly around the above three points of profitability focus on the direction of profit, and then as the core of construction. Station a row of forum to pay attention to the webmaster profit, to webmaster profit discussion as the core, and actively promote the webmaster constantly improve their profitability level. Stationmaster wants to profit, must let the brain first profit, consider the question only around the profit, the website construction, the user experience and the profit way all is for the profit service, but is not lets the profit for the website service, certainly the profit can further promote the website the development.