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In the SEO industry, popular with such a word "content for the king, outside the chain for the emperor." On the one hand, it is very important to optimize the website content, to put the content in the first place. The second is the outside chain of the website. Today we are going to say specifically, how to publish the content of the website.
First, the content is best original
Compared to copying or pseudo original, search engines prefer original things, so there is time or energy, as far as possible to write something original to publish up. But some people may say: "My site is very professional content, if you want to original words, they can not write." "This situation is more, professional things are not everyone can write out, this is the fact that when we encounter this situation, we just strive to use false original." False original Although no original to the effect of good, but if the false original technique is relatively high, the effect is also good.
Second, the update should be regular
Update the content of the site, as far as possible to have the law, such as 1-2 updates a day, once there is a regular, search engine spiders will also have the regularity to crawl the content on the page. Do not hold loose fishing mentality, this effect is not good. If a site has not updated the content for a long time, the search engine spiders first came to crawl after the things, the next time will not necessarily come. So the content of the update to adhere to the formation of a certain law.
Third, the content should be relevant
When updating content, remember to be relevant. For example, the site is about website construction and so on, it should be published some articles related to the Internet, rather than to send some entertainment or hospital information. The higher the relevance of the content, the more easily the article is included.
Finally, when the content is updated to remember to do well inside the chain
When updating the content of the site, remember to do a good job in the chain of the site. For example, the content has its own promotion of the corresponding keywords, then I can link the keyword to the appropriate product categories, or the page belongs to the column, so do the advantages of the chain, you can promote the relevant page connection, you can guide the search engine from one link to another link.
The above points are my own SEO summed up the experience of updating the site content, we can share, have experience can communicate together!
This article by Suki (www1.nitc.cc) original publish, reprint please indicate the source, thank you!