Web site safety in SEO projects

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A few years ago, search engine optimization (SEO) seems to be safe with the site is not together, and now, the site's security problems are being a fan of SEO technology enthusiasts and practitioners of the nerves. More and more events are warning us to be serious about the safety of the site, otherwise your efforts may be in vain.

At the May 2007 Xiamen SES conference, the Google Chinese anti-cheating engineer, Mr. Zhu Jianfei, told a story in his speech: a webmaster found that his site's web page data was deleted by Google from its index, because the site did not violate the Google Webmaster Help guide related rules , which makes the webmaster very puzzled, and he wants Google to explain the incident and make the right deal. Mr. Zhu Jianfei, who took over the case, found that the site was not much of a problem, except that the robots.txt file at the root of the site banned any search engine bots from indexing the site's web page files. The truth of the next thing is clear, the site's competitors through unethical means to illegally invade the site, tampering with the contents of the robots.txt file.

Or last month, Robin has been tracking a crafts brand site, found its home page in Google Chinese search results have appeared "the site may contain malicious software, may harm your computer." "The hint, and today the hint still exists, if you see such a hint of the search results, but also secure access to the site? It can be speculated that the site has been maliciously placed on Trojans or viruses.

Of course, the above mentioned is the physical security of the site, the content of the Web site information security under the conditions of Chinese characteristics can not be ignored. I once registered a domain name in 2005 to do a website, and opened a forum for the site, the forum enabled a 2-level domain name. In the course of the operation of the website, I have a long time to work more busy, neglect the content management of the forum, later found that there are many forums in the Chinese policy is not allowed to appear information posts. As a result, Google has blocked my site under local policy laws, making it impossible to show in google.cn search results.

Through the above instructions, also come to a summary, that is: SEO project operation can not be ignored site security. With the Times, search engine optimization of many strategies and technologies have a new development, with the development of the vision and learning SEO will let us maintain a sustained competitive advantage.

Author: robin@ Search engine Optimization Research
Original download: Point stone Interactive search engine Optimization Team Blog
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