Web site Software: The Art of user experience

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The internet is increasingly focused on the user experience today, soft text promotion has been in this full of challenges and opportunities to shine on the platform, to become webmaster to promote personal website necessary tools. Before writing a soft text, we must first establish a "I am not for advertising writing soft, but for soft writing ads" thinking direction, the former emphasis on advertising, the latter is to emphasize the user experience. Soft text is the charm of the user experience of these four words, you write something to make users feel right, the rationale has to use, and ultimately to achieve the user and soft writer between the win. A lot of webmaster, or the soft text as advertising, or pure propaganda words to write, in the vast network world, will be silly to look at the ads soft text less, and how the effect of the said.

Initial contact with soft writing novice, often do not know where to start. So the first thing to do should be to improve their reading volume, grasp the relevant information, you do not create, then from The imitation began. Since ancient times, the ranking of human progress has always been from imitation to innovation, this is the rationale.

But before you imitate, you have to be sure what kind of group you are targeting. If just to imitate, but do not do analysis, then it is very easy to make a "cow lip not horse mouth" jokes, let those who look at the unintelligible or uncomfortable. For example, when I started to write love Shopping Network, this is a shop navigation site, the user facing the network to buy groups. I have collected a lot of more professional articles about the trend of shopping navigation network, and then combine them into a new article. Because the collection is the professional information, so the integration of the article naturally also has a strong professional. But because of that time the site has just been included in BD soon, my goal is not to increase the chain, but to some of the online shopping forum to publish the activity, so as to bring traffic. The results showed that the effect of this article was extremely unsuccessful. A few months later, when the website passed the "Novice review period", I will be the "electronic commerce continues to warm up, Natural buy time is coming" to take out the article, slightly to its modification, and then posted to Tencent, immediately by some professional website reproduced, of course, do not rule out the weight of the first station to bring effect.

In fact, say so much, summed up is just the right choice "imitate object", then all you have to do is to read a lot of relevant information, write down the information you want to use, data, and then integrate it into a new article. Such a cumulative, as a continuous in the water Cup, through the daily reading to understand, accumulated a certain amount of resources, you will produce their own views, water overflowing, then you are the time to innovate.

The only way to write a soft text, but do not understand the skills of its release, then is not diligent. It is like an altar of wine overflowing with fragrance, do not dig it out of the earth, and who would have known there is such a beautiful altar liquor. In today's society, do not believe that "the wine is not afraid of the alley deep" nonsense. There are two tips on how to release soft text: Release platform and release time.

1. Publishing platform

Before releasing the soft text, confirm the user of this soft article, then collect its corresponding platform. The choice of soft paper release platform should pay attention to quality and not deliberately to improve the volume. If you publish your soft text on some spam websites or forums, it doesn't make any difference, and it will affect the reputation of the website you promote. Should be posted to some of the internet's higher weight websites, blogs. For example, website promotion, sent to Baidu Space, Sina NetEase blog, Iris, China Webmaster Network, bit network and other influential network platform.

2, Release time

The problem here is the reprint rate as well as the original site.

Choose to be released from 8:30 to 9:30 every morning, at this time the highest rate of reprint. New station newly released content generally included will be relatively slow, so the first station in the search engine's judgment is not necessarily will be the original site.

The original judgment of soft text

In order to reduce spam, search engines generally process site data, will selectively delete those repeated many times the article data. and the search engine to the original judgment of the article is, the first to be included in the article. This is not related to the article itself in your site, the search engine is only a section of the program, it judged the original standard is only the first one to find the article. The higher the weight of the site, the more ordinary the spider patronize, the faster the collection, and some other similar articles are likely to be deleted. This is why a lot of Web sites to collect data after the search engine will not be included or even be down the right, by K's sake.

This situation can be first published in the main station, wait until it is included in the other sites published. Or can go to some have to provide blog function of the Web site to apply for a blog, on top of the first one-way chain to their own main station, and then the main station published the article The next day again posted to these blogs up, and indicate the source of the article.

Soft text is the role of brand promotion, followed by the chain, in addition to traffic. And the most effective way to add the chain is in the promotion of the keyword you want to add hyperlinks, so in the release of soft text, can add hyperlinks to try to add.

and brand Promotion is you write this soft wen, apart from the user experience of advertising purposes, to do the greatest possible to read this article people know, write this article webmaster, as well as the webmaster website. Do this, it basically achieved the effect of brand promotion.

The way of soft wen is the art of user experience, and its audience groups are interested in the people concerned. If you are interested, then it means that they are the insiders of the information you are expressing, or the part of the people who are close to the circle. Only by looking more, more analysis, more writing, more to find relevant hot spots, more innovation, to improve the content of soft text quality, so that they can produce more identity, so as to play the maximum utility of soft text.

Copyright notice: This article by the Love Purchase Net (www.2gou.com) Li Zhou writing, reprint please reserve. Keep it a little more, luck is a good one, word of mouth more, success is nearly one step.