Web site user experience: Never underestimate the user's proposed improvement needs

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"Editor's note": This is a summary of the Chagemakers team's stunning improvements to the UI-interface makeover. Sometimes an obscure change can do wonders, so developers should keep in mind that you should never underestimate the user's proposed improvement needs.

The story goes something like this: I have a good friend who has been and we suggest using Ajax to write our famous quotes page. Since this is not part of our plan, we believe that the priority of this change should be higher, because we believe that this is only an aesthetic improvement, for the user does not add any practical.

However, this friend is not a goal to the oath of the people, he took pains to give us advice, considering his aesthetic feeling is good, but also in order to let him no longer bother us, we decided to find a weekend to change, finished.

Design

Ajax features allow us to have a discussion on interactivity and paging references, and we quickly discover the great value of this feature. It is important to know that the core element of design strategy is how to create an atmosphere that fosters inspiration, which requires a series of chemical reactions. We brainstorm and finalize the results.

(Old UI screenshot)

We need to do this kind of interactive effect: not only to increase the beauty of the reference, but also to improve the user experience. In a word, we consider the user's use habits, changed our design, including the two sides of the translucent arrows, users can also use about key to switch, at the same time the speed also has a significant increase, so that users in the browsing feel excited and generate trust. I'm not afraid to tell you that we're addicted to these details and we're almost out of it.

The final results are shown above.

Achieve

At first glance, you will find this trivial matter as long as one person gets an hour to get it done. At first we thought, we just need to get some jquery program, but the real programming God knows will surely die, which is so simple.

To put it simply, we have to address the conflict between the quotes quoted today and the social sharing function at the bottom of the page, at the same time to ensure the speed of loading, rewrite the URL so that users can copy a specific quote quotes link, fixed browser navigation (forward and Back button), bulk load reference data, the specific script here is not listed , interested readers can read the full text through the link after the article.

Amazing effect

We only made such a change because we didn't want to be bothered by our friends, and at first we thought it might have a good visual effect, and it might make some users like our products better. But the end result still scares us a big jump: The website usage rate soared 240%, now, we need to deal with millions of page requests daily!

We believe that this is an example of how important it is to not underestimate a small improvement. We hope that you will also be inspired by the process of doing this.

CHANGEMAKRS Team

Via Changemakrs

(Yoyo)

Original: http://www.leiphone.com/never-under-estimate-user-needs.html