Web site user experience of the common and personality can not be less

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How to treat users who visit the website, the majority of the webmaster adopted a variety of promotional methods, the basic eye effect to improve the flow of the main. This kind of net in the sky can not use a single life, more worrying is that once the webmaster stop the promotion of the site, the site will be a sharp drop in traffic!

Why is this happening? We first discuss the user, in the marketing, the user from the level of profitability can be divided into four kinds: friend type, butterfly type, stranger type, rattan-type users.

A best friend is worth the goods or information the website sells and the needs of the user. is a long-term customer of high profitability, butterfly and best friend customers on the contrary, the user group on the site to provide goods or information more satisfied, there may be a higher consumption, but soon as the butterflies fly, fall into other flowers. Stranger customers are not particularly keen on the goods and information provided by the website, just for some reason (such as search for a keyword) visit the site, such user conversion rate is particularly low, can bring profits to the site, but not very stable, usually hundreds of or even thousands of users can make a deal, The last one is the rattan-type customers, "attached to the hull of the rattan pot", the treatment of such customers, want to let them pay, the possibility of very little, such users are basically worthless.

Then talk about site users, because of the characteristics of the Internet, the majority of the current site users belong to the stranger-type customers, most of the webmaster by virtue of the flow of profits to obtain the purpose. Strangers to visit the possibility of a deal, although the turnover rate is very low, as long as the site to ensure the number of visits, the site can guarantee a certain profitability. From the long-term development of the Web site, improve the site's traffic is the initial stage of the site, with more and more sites on the line, especially the increase of similar sites, will inevitably appear users streaming phenomenon, increasing competitiveness, virtually increased the intensity of the site to promote the strength of the previous and the benefits of parity. We can not ignore a problem is that people are not machines, who can not guarantee every day to maintain exuberant energy and executive power, so, treat users, take some effective way to bond users, only to maintain about 20% of the best friend-type customer is kingly.

Therefore, in the website user experience, we should treat separately, the so-called difference treatment, is not to give up the popular user experience, these experiences mainly includes the following several aspects:

Wonderful website content. This is the basic requirements of the site, a site outside the chain do a good job, if you can not provide users with useful or need information, it is easy for users to feel a sense of being cheated, will soon be lost.

Simple and generous interface. We can make a comparison, also open shop in Taobao, decoration of the shop and the shop is not decorated to give people the vision is absolutely not the same, the reality into the shopping malls, all good business, generally give a neat and clean feeling, so, the site in the design planning, the minutes in line with the majority of the aesthetic requirements, at the same time, Also should highlight unique personality characteristics.

Fast landing, to achieve rapid access. The current domestic speed and other countries compared, on the contrary, the cost of high speed slow, in order to overcome this difficulty, as the user should be the most annoying to waste their time in waiting for your site to open, so, slow speed is an objective problem, how to solve this problem quickly, we need to optimize their own, for example, For some affect the speed of the animation, pictures, etc., as little as possible or not.

Domain name is also a key. Good domain name, can let the user quickly remember, once the site has what they need, this time does not need, to the needs of the time, the user may visit again, if the domain name is easy to remember, users may not through the search engine, directly enter the domain name can visit the site, this result for each webmaster Lai is most want to see.

Some of the above to improve the site user experience, most of the basic web site to do so, this is the common things, site user experience, with a certain amount of traffic, but also can provide some personalized user experience, more effective sticky users, thereby improving the site's profit point.

There are many ways to have a personalized user experience, the most effective way is to "go against the Road", the beginning of the user are unfamiliar customers, we do not know each other, once the transaction behavior, unfamiliar customers to upgrade to butterfly-type customers, this time, to adopt a certain way, and customer direct communication, further to the best friend-type customer development. "Communication is the root of the benefits!", ask yourself, have you communicated with the user?

There is a point, you can learn from Taobao model, Taobao is one of the most strong Internet business atmosphere, launched a series of activities, we can learn from one or two, according to their own power and network users of the flow, targeted to launch interactive activities, greatly improve the friend-type, butterfly-type customer conversion rate.

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User experience is the user's point of view, different products, different consumer groups to adopt a variety of user experience means, the practice has proved that the user experience will be common and the unity of individuality, in ensuring the stability of user groups at the same time, the appropriate introduction of some rich personality activities, will achieve a multiplier effect. On the stock: http://www.sisterma.com.cn/starting A5, reprint please keep the author link!