As a webmaster, in fact, the most important thing is web site weight and user acceptance, website weight is the search engine to the website (including web pages) given some authority, as an ordinary personal website, the higher the website weight in the search engine The greater the weight of the search engine rankings, the better, and for search engine-based article category site, the high weight search engine rankings even higher, the total station traffic that goes without saying, so It is very important to improve the weight of the website is to improve the trust of search engines on the site.
A site I now do a job, "the file No. 8" was built in 2007, since the completion of the flow has been increasing, and sometimes Baidu snapshot is good, included in the volume does not increase, and sometimes the volume added, but Ranking dropped again, originally only because their own work needs, not too concerned about, but found in the online search what they think useful, add up. However, recently visited the webmaster forum, learning a little knowledge of this area, but found that the original site can do better, but did not pay attention to it, try a bit and found that their website has not been the reason weight may be In the following areas, try to analyze, experts do not laugh;
First Mishap: Website often revised, page title often change;
My site in this regard can be said to be congenitally deficient, this site is changed from an old site over, the domain name changed, but many have been included in the content I moved in intact. Second, because I was just starting to learn to do websites, I often change it here for a while. I change my mind for a while, and sometimes even changed everything from the homepage to the content page. To be honest, the engine can not recognize me this "whole capacity" of the site. There is the site section, the title of the home page and page title, I have also gone through many changes, but to now just think of the site should be carried out when the site is optimized for the planning, title and other related content should also be determined as soon as possible . Of course, now the site changes, I always try to open the interval. As little as possible on the style, the generation of web pages is also part of the part to deal with.
Second Mishap: space is unstable, and changed several times;
Because it is a personal site, choose a good space is not easy, there are no good and cheap things on the Internet, building a station to the present, a total of three times the exchange of space, during which sites have emerged problems, such as domain name resolution, space security, IP address replacement, website security, etc., have caused the site can not open the case, so the engine can not get information from the site, a long time, the engine also thought my site did not do, not for several weeks, Also deleted a lot of the original included pages.
The third should belong to internal injuries: the content is too similar to the site, too little original
The beginning of the engine included good, think too little content to come less people, so sometimes one night will be used on the acquisition function, all the other sites are copied, but did not make any changes; sometimes See other people's website section is good, it is often the entire section of the content are taken over. Later found out that the amount of quality is not high, where the engine is equal to fart, who will see the contents of the row to the twenty pages, 100 and others are not the same as an article in the home page of it! But when When I discovered that the engine did not like it, it was already too late, adding to the original, it would be considered stolen from someone else, and the keyword ranking was even lower.
The fourth is both internal and external injuries: internal and external chain problems
Too few high-quality outer chains, most of the existing outer chains are of low quality. Originally believed in words, but also use mass software, I posted my URL to a lot of their own site content is not related to the message board, forums, blogs, the initial look very happy, but they are brought low-quality connections . My site PR so far only 3.
The internal structure of the site is not clear, which is also mentioned above several revision brought about, the chain is like a human blood, my site belongs to the blood, the engine into my station, like into the maze, and this How to make it satisfied?
Because individuals belong to the rookie type, lazy Hanzhanzhanchang, so friendship links also do less, soft paper is less write, the quality of the chain, the number and growth rate will not work, the site weight is only 3 in Baidu.
Write this article, be regarded as a summary of the previous work, but also do the station's direction in the future, I hope these ideas and improved practices as soon as possible by search engine recognition. This year, the first chain is not easy!