Web sites must learn to innovate to be immortal

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With the rapid development of the Internet, today's search engine for the user experience is more and more attention, especially in the past two years, Baidu algorithm constantly update the improvement, those who used to use some black hat method to get search engine rankings with Baidu after a big update to die.

Then as the webmaster are constantly aware of this, the use of cheating to get rankings of the site is gradually reduced, but this time the innovation has become a prerequisite for the development of a website, then we how to innovate, how in many peer sites and others are not the same, have their own unique bright spot? In fact, in addition to the early stage of our positioning and planning, the late continuous improvement is also crucial, because we have to understand that not progress is tantamount to retrogression, we have to continue to innovate to improve the needs of users. Here are some of my summary, to share with you.

(a) Do not have me, people have my excellent.

The internet has become increasingly competitive in recent years, many of the more than also set foot on the internet entrepreneurial footsteps, so this competition is conceivable, then as an industry site, we can find that almost every site layout, function, and provide users with different information is very different, it is difficult to impress the user, Then we have to do a different, with unique, bright spot.

Do Taobao Guest site friends, I believe all know Mushroom street, beautiful said these sites, why they can attract a large number of users to visit, buy it? In fact, in addition to site SEO optimization, many are rare site page layout, for example, beautiful said the column layout is very distinctive, Show some of the more popular products in the form of pictures, then write down how many related products have been shared in this section, and if you are interested, you can click in to see more similar products for screening, In fact, for example, my www.tbtmsy.com is so attracted to the user stop to watch, this is a feature, of course, for now a lot of Amoy site is more common, but the small part of the emphasis is only innovation, and to apply the characteristics of others, we have to improve to do better, more perfect.

In short, to make their own style, both in the user's perspective or search engine angle, can add very high points oh.

(b) Constantly add fresh highlights for the website.

For the site is not a sinking unchanged, only constant for the site to develop new bright spots, keep pace with the times, can let users more to recognize our website. We all know that the search engine is now a large part of the site from the audience to judge the value of the site, from the site some access data to determine whether some sites have a brand effect and so on, so at this time the new bright spot in which the site has played a great role.

In fact, for the bright spot, we from the daily some of the festivals, activities from some search engines can be seen, take a few days ago April Fool's Day to see, Baidu held an April Fool event, so that users can be very good participation in, and left a deep impression.

Of course, this is just a simple "bright spot" method, more we have to refer to our website actual audience to customize the right bright spot, such as can hold some activities, or to their own site to add some small games, a theme logo can be.

(iii) continuously improve the website according to the needs of users.

As the saying goes, "The user is God", this sentence is our webmaster These two years often referred to the user experience work. Because we all know that a site's layout and content is not permanent to meet the needs of users, so do the site must innovate, often to stand in the user's perspective to improve our website, only in this way can better increase the user's viscosity, so that users like our website, and with our website synchronization, let Its visit to our website becomes a habit.

In fact, for the site, whether small or medium sites, or some of the more successful large sites, we often observe friends will find that every once in a while they will do some fine-tuning, so that users can be more like, in general, is the times, so that users have control, then our website factory can be immortal. It's written here today. This article by Amoy Plastic sell http://www.tbtml.com/Webmaster original write, reprint friend please bring link, thank you.