In the previous article we talked about the problems of the server in Search engine optimization, today we continue to talk about the title of the page.
&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; When you browse a Web page, the message that appears through the blue display bar at the top of the browser is "page title." In Web page HTML code, the page title is located between the <head> </head> tags. In the form of:
<title>it Information Network </title>
Which "It square Information Network" is www.ithov.com the title of the homepage of this website.
Page title is a high level of a Web page, generally speaking, the title of the homepage is the official name of the website, and the content of the Site page title is the topic of the article, the title of the column is usually the column name. Of course, this general principle is not fixed, there may be some changes in the actual work, but in any case change, the overall will still follow this rule.
For example, you will now see a lot of Web site title longer, in addition to the name of the site (company name), as well as Web site-related business, such as keywords, this is mainly in search engine retrieval results to get the ranking advantage and considered, also belong to the normal search engine optimization methods. Because the general company name (or brand name) may not contain core business keywords, so when users through the core business to retrieve, if the site title does not have such a keyword, in the search results ranking will be disadvantaged.
Recently has been busy customer site optimization, resulting in no time to write tutorials, please forgive me. But no matter how busy, I will take the time to put these columns of the article finished, please rest assured.
For the moment, the title of the page is written in a similar style, which is common:
Inner Page title:
1, article title _ Website name
2, article title _ Channel name _ Site name
The above two methods are most prominent in Sina application, we can refer to the title of Sina.
3, article title-site name
4, article title-channel name-site name
The general web site will take this form.
5. Title of the article | website name
6, article title | channel Name | website name
Many bloggers now use this form
There are also a number of corporate websites, government-type web sites, only the title of the article or all pages are a title (more on the company name), these are not desirable, not discussed.
Homepage, Channel page writing:
As listed above, the difference is mainly in terms of spacer notation, these problems are not big. Most uses the keyword + channel name + website name form.
The title is very generic, but there are some small questions to note:
1, the title of the channel name to help optimize the long tail keyword
2, the title of adding a site name to help improve the weight of the whole station
3, the title of irrelevant keywords to help search engine on your site down the right process
4, the title of the occurrence of keyword piling phenomenon is very unfriendly
5, the longest length of the title can not exceed IE and other browser display length
6, already have a certain weight of the Web page title can be appropriate to add some relevant label keywords, reference to cool writing.
Generally speaking, the title is still relatively simple. Just pay attention to some common sense problems. At the same time the impact of the title on the rankings is very small.
Next trailer: Search engine optimization of the top ten elements of the Web page meta tags
Original from Hefei SEO optimization http://www.wanseo.com Author: Li Haimin
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