Web2.0 and the combination of electronic commerce "money" is boundless

Web2.0 and the combination of electronic commerce "money" is boundless

Many Web2.0 site since the date of birth has been for their own "money"-profit model and the cost of painstaking, rushing to toil, so far, the domestic several big live and scenery unlimited Web2.0 platform are shouting "start to profit Sprint" slogan courageously forward. Fortunately, there has been no shortage of "concept-born" funding for the Internet, which has created the greatness of the famous YouTube today.

We definitely do not doubt in the near future Web2.0 site will be more profound changes in our lives, become a large number of enterprises to profit the important channel. And, now the situation is, today's Web2.0 has been fragmented, very practical application to the field of E-commerce. The goal is very strong, everything to "money" look at the Internet application-e-commerce has absorbed and utilized the Web2.0 technology and the idea, make it become e-commerce this business model catalyst and propeller.

Application one: Compared with the third party supervision and certification body more effective selling and buying both sides supervision mechanism;

Buy trustworthy products not only to recognize the brand, but also to recognize the merchant. The façade is big, the decoration good big shop most of us very much trusts. But the recent domestic "poisonous milk powder" incident let our ordinary consumer very hurt. Many media and experts have said that the lack of supervision is one of the important reasons for the accident.

Back to the previous topic, we see how our country's Consumer-to-consumer e-commerce is how to establish an effective supervision mechanism, which has contributed to the trust of buyers and sellers. We can see that the domestic Consumer-to-consumer E-commerce platform to join the platform for product sales sellers are not very stringent certification procedures. Although there is no strict supervision of the third party, but the whole purchase and sale system of Consumer-to-consumer E-commerce platform is relatively perfect, Shing. Put aside the third party payment system does not say, can let the business integrity management, let the customer rest assured that the root cause of purchase is the buyer-seller rating system. Through the rating system, buyers can see how many sales transactions the merchant has made in total, as well as the percentage of buyers who are satisfied with all transactions. If that's not enough, all customers can also watch what the seller sells, and how each buyer evaluates the transaction.

If! If the seller is willing to give up the opportunity of the customer to give the praise, provide the fake goods or offer the sale with the outrageous and outrageous attitude, these bad records will be the basis of the subsequent customers ' decision to purchase. How would you choose to be a store owner? Conversely, the store owner can also see the buyer's previous purchase records, if a buyer's historical purchase record there are more from the seller's bad comments, the seller also need to be wary of encountering difficult guests.

Whether this kind of shopping evaluation system conforms to the commercial law remains to be tested. Because, many businesses do not want their own sales record of the world. However, at present, the domestic 95% of the online shopping transactions occurred in the Consumer-to-consumer E-commerce platform, that is, now every day there are a good hundreds of millions of of the business in the Consumer-to-consumer E-commerce platform running, it can be seen that many sellers and buyers have accepted the system of mutual supervision between the buyer and seller. The application of this kind of supervision and authentication mechanism is actually a typical example of the application of Web2.0 technology and concept.

Application two: National quality Inspector;

Remember the previous textbook definition of quality is "the sum of the characteristics of the ability of the reaction entity to satisfy the explicit and implied needs". In fact, there are more extensions to the definition of quality now, even when the product is not formed before the design is included. Before the product factory, most of the time, the manufacturers of quality inspectors will be the performance of the product, life, reliability, safety testing. But the passing of these characteristics does not mean that the consumer will be satisfied with the product and will consider the product to be of good quality. Whether the function of this product really satisfies the demand of most people, the appearance of the product is pleasing to the consumer, these questions still have to the consumer to decide. As a result, we saw the customer's spontaneous product usage evaluation at many of the consumer e-commerce sites. These products use a lot of evaluation model, there is a whole text story-type; According to the product's function, appearance, usability, portability and other attributes for star rating; Even in foreign sites have been quite popular through video to show the use of products.

These products use evaluation, whether positive or negative, will be the follow-up to buy the product reference. In foreign countries, the participation of the national product use evaluation model has been quite common, is the consumer E-commerce site to enhance customer shopping experience an important means. The purpose of the promotion of the shopping experience is not to promote the sale of a product (ulterior motives of the business or brand manufacturers looking for false todo, to promote the sales of a certain product, through the promotion of the participation of the national network, it highlights the difference between E-commerce and traditional retail mode, so that more customers accept the online shopping model, and enjoy.

This kind of shopping experience sharing atmosphere, at present in domestic still immature. We can see that the domestic mainstream consumer E-commerce platform on the customer message and product evaluation is mainly focused on the purchase of advice, such as whether there are goods, when the goods are delivered, whether to return goods and so on. Some platforms offer product rating options, but few customers are willing to leave a comment. The essence of Web2.0 still needs a certain time to be popular at home.

Application Three: Network shopping platform and network community cross;

We see a number of phenomena, many communities and portals are trying to build their own online mall; Similarly, many shopping sites have introduced forums, personal space and other channels and columns. This marginalization of the cross to the community, the portal and the shopping site itself, the purpose is actually different, and the actual application after the intersection has many common points.

Example one:

Take the digital camera for example, in order to let the user more really feel the photographic effect of the digital camera, some sites allow the customer to buy the product upload the digital camera, of course, upload proofs mostly through the shopping site editor audit confirmation. By observing the proofs, the potential customers can understand the camera's performance and photographic effect more clearly. Provide customers with photographic proofs service, is a shopping site to enhance the shopping experience one of the performance. On the other hand, we also see a number of portals or professional photography sites with evaluation and user communication channels, spontaneous and network-compiled proofs and camera evaluation can also let the model digital camera fans in-depth understanding of performance and effectiveness, and the logical portal can also recommend the potential customers to the portal online shopping mall. Not only proofs, in some foreign sites, we also saw the upload share DV video.

Case TWO:

Then take the clothing business E-commerce platform as an example. At present, at home and abroad have been part of the brand apparel E-commerce platform has integrated shopping community. For example, when a customer buys a dress, the clothing shopping platform encourages the customer to submit a photograph taken after wearing the dress through various rewards. This behavior is in fact involved in many groups of preferences and interests. For apparel shopping platform, recommend that customers wear their own products not only enrich the network shopping community connotation, also to some extent to enhance the popularity of the platform, and in the process of operating the community can also be through a variety of means to meet customer demand, soft to achieve customer relationship management purposes; For customers who submit photos, Not only can you get rewards from the platform, but you can also show yourself in a crowd that likes the same brand of clothing. I think today is a lot of friends who are happy to enjoy this kind of self-expression, and for other potential customers, in a community of people who love the same brand and have similar tastes, they can find a lot of like-minded people , but also to choose their own clothing and corresponding models through other customers ' wearing effects.

Through the above two examples we can see the network shopping and the network community cross can produce some business opportunities. Of course, the above mentioned is only the individual phenomenon. In foreign countries, the current popular and there are relatively large membership groups are those professional shopping guide website, price parity, while the Web2.0 community and the combination of business E-commerce is a number of small functional applications, such as the submission of photographic proofs.

Summary：

The purpose is very strong, everything to "money" to look at the Internet application-E-commerce and Web2.0 combination, not only e-commerce itself to facilitate the choice of transactions, but also let Web2.0 in the specific application of their own technology and the concept of the value of money. (Probiz software E-commerce consulting: Yehai CK)