Web2.0 How to influence SEO strategy

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The concept of Web2.0 was first proposed by O ' Reilly Media in 2004. Web2.0 is seen as a harbinger of next-generation network applications, such as interactive communications and host services. The next Generation network application mainly emphasizes the collaboration and the user sharing.

At the same time, Web2.0 is frequently used and overused by Wall Street, and is seen as a hope for reviving Web1.0 technology. Although some of the architecture behind the network has not changed, only upgrades, translations, and bundled sites have changed. Netizens began to develop from the general information to higher levels of interaction, although some activities were virtual.

Web2.0 Web sites are no longer as electronic trading sites are content to provide goods, the site only to provide users with news of the era has passed. Now, in order to go beyond the existing network, you must encourage users to continue to visit. In the end, some Web2.0 platforms will be your Web saver, others will be online. A lot of development depends on your search channel, which is where people seek more visibility.

Some Web2.0 content management systems, such as blogs and wiki, provide the best service for the visibility of search engines. Google, in particular, seems to prefer blogs. Blogs and wiki will essentially replace outdated forums, Third-party product browsing, book reviews, and user groups, because some of the specific elements of blogs and wiki have been optimized for search engines.

If your site is not using the corporate blogging system or converting your terminology into Wiki, your site is outdated. Blogs and wiki can help you expand your search channels, greet new users, and you can even develop ahead, allowing your users and customers to help you with your business.

Unfortunately, many of the so-called Web2.0 elements will make your site search channel become depressed. Interactive elements such as Ajax, Gadgets, FLASH, podcasts, and video are inherently incompatible with search engines. If you want to develop the above Web2.0 elements, in order to promote transformation, improve usage, enhance customer interaction, you should adjust the XML, RSS, mirroring errors and synchronization services, and maintain the flow of search options unobstructed.

To be sure, some search engines have a fundamental way to attract content and get links from Shockwave Flash files. There is no doubt that any content inside the Flash file, or the best navigation built-in, should be compared to a static, html-based copy, and should not be placed in the search engine index at worst.

Like Flash, Ajax has a similar problem with search engines because it relies heavily on Java scripts. Search engines cannot emit clicks, so they cannot execute JavaScript commands. The advantage of Ajax is that it pulls data into the background of the network and installs seamlessly, eliminating user clicks and waits. This saves a lot of time for the user, but for search engines, the extra content added via Ajax is largely invisible, unless the content is pre-installed in the HTML of the page and not allowed to be seen through CSS.

Unlike Flash and Ajax,xml and RSS are inherently good for search engines. This is because RSS is an XML file, and XML is a text language that is semantically descriptive. The problem now is that RSS is not well supported in traditional web searches. Vertical search engines such as Google Blog search and Technorati are among them. Perhaps Google's global search software will change that.

Because of the evolution of podcasts and video broadcasts, we have RSS. RSS with audio or video capabilities allows search engines to see podcasts, not because you have audio or video that you can download. If you've developed a podcast, be sure to make the most of your MP3 file's IDv3 tags, with messages, images, and links to your podcast. Then, sync your audio and video content through multiple channels.

Happily, SEO is changing to better adapt to the Web2.0 challenge. Specific SEO tactics exist to find content such as Flash and Ajax, and to turn it into audio and video transcripts. The unpleasant thing is that, in the absence of support, some of the major search engines are still unable to deal with these problems. Therefore, our responsibility is to separate SEO tactics into a forward-looking SEO strategy, and with our business objectives tend to be consistent. With the advent of the network new ways of communication, our SEO strategy must also change.