Web2.0 should not only be technical nouns

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WEB 2.0 technologies include mashups, Ajax, RSS, wikis, tag, and so on. Despite its important role, it is not a panacea. The real success of Web 2.0 technology is to do with the Web site business value of the organic combination.

So far, a lot of people don't understand what Web 2.0 is? Is it a new technology? Is it a new application? These are not, because if this is the case, the WEB 2.0 will go astray, towards the extreme, so that more people can not see the real value of the Internet users. It seems that the practitioners of Web 2.0 websites and investors, why are so many new technologies being used, adding so many applications, or are they being said to lack a business model? The answer is beginning in 2007, but more answers will be revealed in the future.

WEB 2.0 Main Technologies

Mashup, Ajax, RSS, WiKi, and tag are the most mentioned nouns in today's Web 2.0-related technical terminology. Although mature in the Web 2.0 era, but they are not the latest computer technology or web design technology.

The direct translation of mashups is the application of network aggregation, which integrates one or more information sources. Mashups are most commonly used in online maps, such as a new service based on the API provided by Google Maps. For application developers, the biggest advantage of mashups is simplicity and speed.

Ajax is the abbreviation for "Asynchronous JavaScript and XML", which enables the ability to update only a portion of the data in a Web page without refreshing the entire page. For users, Web pages that use Ajax have more aesthetics and interactivity than previous static pages. In addition, due to local updating, the data exchanged between server and browser is greatly reduced, which makes the interaction more rapid.

RSS is the abbreviation for Really Simple Syndication, a format used to describe and synchronize Web content, often used for aggregation, sharing, push, subscription, or publication of information resources. Since an RSS file is a canonical XML data file, RSS actually builds a platform that allows information to spread quickly, making everyone a provider of information. RSS feeds with XML standard attributes can be invoked by other terminals.

Wikis are a new kind of web design concept, and can refer to a class of wiki applications collectively. Unlike previous Web content, which is predetermined by the designer, users of the wiki page can modify the contents of the page and save the update record at the same time. Wiki technology also refers to Wiki programs that are currently used by most wiki sites, such as MediaWiki, MoinMoin, and so on.

Tag is a classification system whose "ancestors" were first used in library book indexing. and library classification must be strictly in accordance with the requirements of the book on the content of the division, tag is more free, different people on the same page of the use of the tag is not exactly the same, in a large number of tag and the collaboration of group Intelligence, the ultimate realization of their own value.

Other technologies involved in WEB 2.0 include SNS, browser Plug-ins, opensource, microblogging, etc.

In the application of Web 2.0 technology, Web site construction should be targeted, in the context of comprehensive consideration of a number of factors, the use of these technologies, can not blindly assume that as long as the use of these technologies and concepts, or even all use, can be called Web 2.0 Web site.

Here, we divide the above technologies into two broad categories, one that is more relevant to the design of Web sites (Web pages), such as mashups or Ajax; The other is more close to the application level, the most obvious feature of which is that such technologies and applications often have the same name, such as wiki technology and wiki application. At present, the main problems and limitations of Web 2.0 technology focus on the Web site or web design technology. This type of technology is usually closer to the bottom of the Web site than the end user of the site. At the same time, in the Web 2.0 trend, Web site designers often difficult to determine the bottom of the design and end user experience relationship, the ultimate damage is not only the user experience, the site itself will be more implicated.

For another class of Web 2.0 technology, although the use of such technology is not directly caused by the user experience damage, but the Web site designers also need to consider the location of the site services, and the original service conflict and compatibility, the site construction cost control, site construction, such as the overall planning. If there is no careful arrangement, it will also result in a poor overall service.

Commercial value as the standard

It should be said that the adoption of any technology needs to be standard in terms of bringing commercial value, where the business value is broad, encompassing both the economic benefits that can be seen and the indirect value such as the user experience. Here, for example, Taobao.

Taobao and Feedsky in the RSS on the cooperation, through RSS, can allow buyers to understand the first time the seller of the sale of goods information, taking into account the needs of users. At the same time, can be in a cooperative way with the best RSS feed hosting providers, but also reduce the cost of implementation of Taobao. But Taobao does not have a product wiki service like Amazon offers. Taobao has not yet used the wiki may be related to its Consumer-to-consumer shopping model, because it is more as a buyer and seller of the trading platform, with the provision of consumer services, Amazon is more as a seller's identity, the purchase channel can be different control. As a result, Amazon's provision of Wiki services does not have a knock-on effect on its business model. And Consumer-to-consumer Taobao, if the provision of wiki services, it is likely to deviate from its business model, and even affect its overall interests.

From the recent development of Web 2.0 Web sites at home and abroad, the early proposed or in a certain application has highlighted the performance of several types of applications appear the trend of integration, such as rumors of social news site Digg will be sold. The recent hot microblogging service does not rule out the possibility of being purchased and integrated into other services in the future. The reason for this situation, on the one hand, because the vested interests of the Web 2.0 to compress the "grassroots entrepreneurs" living space, on the other hand is a single application of the lack of effective integration with other network applications, can not achieve more business value. But the word left to the acquirer remains that the limited use of WEB 2.0 technology should be based on commercial value.

Web 2.0 practitioners should first clear the deep meaning of Web 2.0, technical level, business level, management level need to understand thoroughly, Web 2.0 is not a simple one of them, nor is it synonymous with technology. From the development of computer or network technology, the current Web 2.0 technology will also continue to develop, network designers in keeping up with the technology trend, but also should carefully observe their own site to face the user group characteristics, based on the comprehensive consideration of the use of new technologies and ideas. At the same time, also always bear in mind that the Internet has been a fierce commercial battlefield, fancy design, innovative ideas is not enough to support the development of the site, how to achieve the commercial value of technology is the most fundamental way.