Web2.0: The enterprise website also engage in community

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"Your client is online, where are you?" This is the advertising slogan that Cao Fang wrote when he went to the proposal. This sentence is right, corporate Internet is the network era of the inevitable choice of enterprise survival. Because of the Internet, so there are many network company's development, is because of the Internet, only a number of domain names have been registered, but also because the internet is necessary, so many people think that the company made a website is the Internet.

Enterprise Internet is necessary, this problem I do not want to use too much ink. How to surf the Internet? During the summer vacation, there is a joint venture, a social boss, a professional graduate of the network construction talent, a Xiamen university, a popular professional doctor, one is me, a self thought very clever strategy creative motor. It would have been nice to have such four people together. Money, technology, creativity, and so-called economics should not be problems. But then I quit, why?

The so-called Dr. Xiamen University for this entrepreneur, a website, corporate official website, a very common website, praise. Why is very common, is the same as China and the world countless corporate websites. is a corporate propaganda platform, Pure is a 1.0 times of the site, in fact, 1.0 is not yet, 1.0 times of the site or "content is king", providing a huge amount of information.

So this involves a question of how to keep up with the times, the web2.0 ERA Enterprise Portal site how to do:

1. Why the traditional corporate web site? The traditional web site is only a corporate self-styled platform, can only issue the enterprise unilateral voice. Originally enterprise website's core function is ego propaganda.

2. Who will come to the corporate website to be advertised? Because the purpose of the traditional Enterprise Portal is very simple, very pure, is to understand enterprise information. So only super fans of consumers and brands that have already bought a strong desire to visit the site.

So only the desire to buy very strong consumers and super fans will visit the site, then the corporate portal of the self-propaganda function is very good to play? If the enterprise is willing to achieve the enterprise's own propaganda function?

How to use the communication of human nature, so that the brand concept to be publicized, so that the identity of the brand concept of automatic involvement in the promotion of the brand? How to make the Enterprise Portal website become a platform for the deep deduction of enterprise brand concept? How to realize the interaction between the brand and the audience?

Web2.0 era, the community of Enterprise Portal site, web2.0 times the inevitable choice of Enterprise Portal site. Cao Fanghua and its lateral interactive creative agency services Xiamen National Hotel will become the first Chinese area to realize the Enterprise Portal community, the site is currently under construction

How to realize the community of Enterprise Portal site? In fact, the core is to find the brand's DNA, mining brand DNA core of the culture, from a cultural point of view to determine the audience and brand interaction point of agreement. Since the national brand is still in service, I would like to cite another example:

For example lining, the idea of the brand is "everything is possible." Everything is possible from the core of the brand is-the courage to challenge. Dare to challenge is a kind of brand spirit is also a kind of entrepreneurial spirit. So what is the core culture of "everything is possible"? can be interpreted as believing in yourself, beyond, courage, challenge ...

Then to the brand core culture level to form a point of contact to achieve brand and audience interaction links. So how do you achieve this interaction?

In the web2.0 era, the biggest change of media is the channel to the platform, which means that the media in the 2.0 era is a platform for information production and communication, rather than a simple channel of information dissemination. How do I build this platform?

Taking dove as an example, dove as a cosmetic, its core physical property is to realize the beauty of girls, beauty brings women's spiritual satisfaction is to face the world more confidently. So around what is real beauty, dove carry out the "Dove true Beauty Movement" to the network platform, to "true beauty" as an interactive point of agreement. Through the integration of traditional media dissemination, the implementation of activities to promote the effectiveness of the site aggregation.

Through the community website, realizes the brand dissemination effect the aggregation, realizes the brand idea the depth deduction, realizes the brand and the consumer deep interaction, realizes the brand dissemination effect maximization.