Webmaster Alliance lectures broadcast business Zhang How to talk about Network marketing way

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Zhang He: Simple self-introduction: I am the leader of the Network Marketing service team, currently provides network integration marketing services for enterprises. As a network marketing planners, I first want to self marketing, I hope everyone should have such awareness.

Zhang He: Next, enter the subject of our communication today.

Lecture content: 1. Network integration Marketing 2. Search Engine Marketing 3. User Experience degree 4. website conversion rate

Network integration Marketing, we simply split the network-integration-marketing.

Zhang He: Before we provide network integration marketing services for enterprises, we need to know more about the present situation of enterprise management, product characteristics, service content, etc. Who said that he didn't have a say in a detailed investigation? Oh, the earth people know.

Let's analyze the survival opportunities of the enterprise:

The number of Internet users in China reached 316 million, and with the increasing number of netizens, enterprises have gained more opportunities on the Internet. More and more enterprises began to promote the network as the main way of enterprise and product promotion, enterprises also pay more and more attention to network publicity.

Language: No way, everyone's right when you look at the preface it is very important.

Zhang He: We understand that enterprises have such a demand, the Internet for enterprises to create more profit opportunities, but also for us to engage in internet marketing people to create more entrepreneurial and employment opportunities. We first understand the overall situation, I hope that after the talk will be harvested!

Zhang He: According to the State Council information Work Office published 08 data report shows: In China's nearly 42 million small and medium-sized enterprises, only 1.53 million have built corporate websites, there are still nearly 97% of enterprises do not have sites. Of these, 51.5% of the corporate web site on average daily page visits below 50. And more than 60% of the information posted through the website of the corporate site is only 28.5% of the proportion. In other words, in the 3% that have done the website, only a handful of small and medium-sized enterprises really play the role of the website.

Zhang He: We must understand the macro-perspective of the enterprise's survival opportunities on the internet, so as to help us better to provide overall marketing services to enterprises.

Zhang He: In this way, I will share with the two enterprise customers who are currently serving. One is the cosmetic industry, one is the medical equipment industry. From our service to analyze the situation, the two customers belong to the industry are considered to be a better profit, and in the traditional field of publicity, to any effective marketing methods are willing to take the initiative to try.

Zhang He: We know that every year in the traditional media companies put ads, try to 10%~30% advertising fees into the network marketing. This part of the cost of the traditional media can not affect the overall delivery effect, but on the network will be very effective. During our early communication with our customers, we took full advantage of such a strategy and finally reached the cooperation agreement.

Zhang He: Now more and more enterprises begin to try to use the network promotion way as the main way of enterprise brand propaganda and product sale promotion, the enterprise also pays more and more attention to the network propaganda.

Zhang He: Two or three years ago, companies have set up their own websites, and the question is how to promote the corporate web site. The promotion of enterprise website is self-evident. Single marketing means can not meet the specific needs of each enterprise, which requires us to integrate effective marketing methods to improve the overall marketing effect of enterprise network marketing. Enterprise win according to the data collected from the Internet analysis, at present more than 90% of the corporate web site day visits only 1-20, most of the enterprise site after the construction no longer tube it, that the site will bring customers, bring business, but in fact this kind of understanding is wrong.

Zhang He: The current situation of enterprise network marketing:

From the marketing point of view, most of the corporate site is a façade project, the actual sales and market analysis without any help. Valuable sites should provide some basic information, such as how many people look at your site, whether they are interested or passing, what is the most concerned, what they would like to get, and the importance of this content is self-evident to policymakers.

As our service enterprise's individual or the team, first should start from several parties: "Where our customers," "to provide customers with quality products or services", "Collect consumer feedback Information", "to provide a new channel of communication"

In the television, the plane era, the advertisement mainly pushes the way to convey the information to the consumer, has certain compulsion. Internet age, network advertising to rely on "push" is very difficult to work, after all, for a netizen, if he does not click on ads, the ads can not convey effective information. And the search behavior is initiated by the consumer, is the initiative, its "pull" the role is more obvious.

Zhang He: In the middle of a small tip: open their own ideas, the internet has enough resources for us to learn. Baidu/google/bing/Sogou/Youdao/soso/love questions such as Web pages/Pictures/blogs/music/Video Search These are often used?

Zhang He: Why do enterprises have to do network marketing.

The internet has become the fifth largest mainstream media after television, radio, newspapers and magazines, focusing on the internet as the first time to find corporate websites. For Web sites, network resources need to accumulate over a long period of time in order to produce advantages. At present, there are many industries, network sales over the offline sales, this is the inevitable development.

Network integration Marketing of the mainstream marketing way to show the way the picture. About network integration Marketing Simple: Choose the most suitable for the enterprise marketing promotion way, must remember: integration.

Zhang He: Search engine marketing, at present, search engine marketing as a mainstream network marketing methods by many enterprises.

You agree? Well, whether it is Baidu, Google's bid promotion, or search engine optimization (SEO).

Zhang He: These two kinds of marketing are based on search engines to reflect, from data statistics show, now more and more netizens use search engines to view the information they want to obtain the network resources.

Zhang He: First talk about the content of SEO, we all know that we do in the implementation of SEO strategy, keyword analysis is very important. How to set up the Enterprise website key words rationally?

1. Search engine related Searching list words

2, search engine service provider related Word analysis tool

For the keyword analysis of this piece of content other very fine, we in for the Enterprise website localization keyword must be divided into the subject, auxiliary words, long tail words.

Subjects: 3-5 auxiliary words: 30-100 long tail Words: Unlimited

SEO tips are far less than you think, please believe yourself a little more, do not easily be around. (including the content that I share with you below) clear own goal, day by day diligently diligently, the SEO work needs to insist for a long time. To do everything has something in common, think about it, the truth is very simple. You can learn to understand SEO, can increase the page relevance, the site outside the chain, etc. in a certain period of time to improve the rankings. But in the long run, search engine sorting rules are always changing, seo more and more appear wavering, short-sighted, to no avail.

With the development of network marketing, search engines become more and more "smart", the drawbacks of the current SEO is increasingly obvious. SEO around the search engine sorting rules rather than standing in the same position as the search engine to optimize the site. Search engine sorting rules ever-changing, the only constant is the pursuit of a good user experience. User experience is the core of search engine sequencing, the best user experience is the best sort.

At present, we are implementing the integrated marketing strategy for weight loss customers including: Bidding and SEO-led, blogs, community, SNS and so on. The next step will be to do some video marketing attempts, we now have dedicated team to do business video production and promotion staff.

Zhang He: We provide marketing services to enterprises, customer relations, new needs, need to understand and communicate in a timely manner.

SEO rather than follow the rules change, as with the search engine to maintain the same value orientation, the user experience as the highest principle to optimize the site.

SEO beginners will feel that SEO technology is very important, blindly pursue technology, it is easy to blindly pay attention to some technical details.

Seoer Master early found, many times, details determine success or failure, when your level of SEO to reach a certain degree, the details are restricting your ability to improve.

As long as you are willing to take the time, you can learn 95% of SEO technology online. The remaining 5% is experience, creativity and networking.

Some people read a lot of books, BBS blog also looked a lot, but still do not know how to specifically set about optimizing. Must be hands-on, no other shortcuts. Do more than a few sites, more to observe the ranking of other sites, will naturally be on the site and SEO to some degree of instinct.

Experience

SEO experience has no secret, is to spend time, more hands-on practice. After a period of time, to see a website, do not look at the source code, you can feel it will cheat, and even feel this is what people do the site. Chinese, Indians, Russians, Romanians, Americans do different styles of Web sites, SEO techniques are also different.

Creative

Soft article release, Network Marketing strategy, link bait, creative application in SEO, have excellent results. This and SEO technology is not too much of a relationship of creativity, is no way to learn. You have to change your way of thinking and jump out of the technical level.

Connections

It's about your character, not what you can teach and learn. Whether to provide SEO services, or the combination of SEO and traditional industries, in that industry mixed for a long time, will inevitably accumulate the people do not have the network. When you need help, the same friends in the industry can bring you, often beyond your imagination. It is recommended to communicate more with others and participate in some industry gatherings and marketing meetings. Want to own the site ranking in the search engine long-term stability, and seoer practice is inseparable. Analyzing opponents and exploring in practice is the mature performance of seoer.

Zhang He: The business value of search engine rankings

1, search engine access:

Visitors from search engines have the most potential and commercial value, the proportion of new users is very high, and all the visitors are very targeted, they are active to find your site, so they are very high on your business value.

2, search results ranking:

Site rankings directly affect the site's access effect, ranking the higher the number of opportunities to be visited.

Enterprises effectively use to show the enterprise and product image, search engine marketing is a low-cost, high effect of the marketing model, user-centric, to help enterprises achieve the effect of network marketing, for enterprises to strive for the greatest benefit.

Do site optimization, details determine success or failure.

Search engine algorithm Most core part: domain name, keyword density, inner chain, outside chain, correlation, server stability, content update, domain name time, content quantity.

Zhang He: The details determine success or failure, a few words have profound significance. When we do anything, we should grasp every detail. The network marketing strategy needs to be perfected unceasingly, along with the service customer practice process unceasingly accumulates, we will form one set of own network marketing service system.

Believe that the group of friends on the Internet is full of hope, but there are some people do not know how to make full use of the Internet to bring us opportunities.

Please believe that the team, or the strength of the people, not limited to a certain point, we should use the overall perspective to think about the problem.

The idea that I can convey to you is to learn from other people's ideas, not a specific way of doing it. Quo is the way out.

User experience, how to improve, there are many ways, everyone's starting point is different. We should pay attention to the good user experience in the process of service enterprise, can produce the situation that win more.

The reason why companies choose the marketing services you offer may be simple. So, when we consider a problem, we simplify the complex issue.

Network marketing also needs fine differentiation, the present marketing promotion Way has many, therefore, we must according to the customer group and own development localization service content. Only from the SEO service, can be subdivided into dozens of kinds of professional service areas.

Analyze the details of an SEO: title length

We know that the title of the summary information in the search results is mainly from the content of the page title. However, in order to improve the user experience of the page, the search engine will be based on the actual situation from the title to intercept the corresponding content to show the user, which in different search engines will have a difference.

In Google's search results, the summary information title length is generally 72 bytes (that is, 36 Chinese characters) around, and Baidu only 56 bytes (that is, 28 Chinese characters) around, beyond the scope of the content will be omitted.

Zhang He: Website conversion rate

All the companies can not bring profits to the site are problematic sites, enterprises set up a website, in the final analysis on a goal: to enhance corporate brand awareness, promote product sales, and ultimately bring profits to the enterprise.

Enterprise Win Service concept: Professional focus to create a total win

Please be sure to remember Zhang He: Zhang He's Zhang Zhangho, the following to the moderator, interactive communication links.

Say: Now do back to myself. What's the matter with you?

Landlord: Ask, Zhang He, easy to say, network marketing promotion Way ~! In addition to SEO, such as I want to do the case of selling dogs, can tell him casually say his ideas on the OK

Read it: Sell a dog?

Landlord: How to promote this platform through the Internet

Zhang He: Oh, sell the dog. First of all, to understand Baidu Chinese top ten pet Cloud list?

Landlord: SEO does not need to speak, all speak rotten, Tibetan mastiff.

Zhang He: Need to analyze where to buy dog, I am only selling dogs, sell a certain kind of dog, or to buy, sell dog people service, or sell peripheral accessories.

Zhang He: Special groups, for example, in our QQ group marketing will have some effect, but better results may be in some professional pet exchange area.

Landlord: The man who buys the dog is there, the market is subdivided. Sell a certain kind, I said, Tibetan mastiff. Service or product? At that time services + products (dog food), there is to promote the market such as pet forum.

Landlord: I would like to ask Zhang He, how to track, promote the effect. And how to deal with the negative information is the same as peer attack class.

Zhang He: The malicious competition of peers does exist, and we need to guide consumers in the right way.

Zhang He: E-commerce must be subdivided into areas, professional, dedicated, so that competitiveness. I have a project to be implemented and share ideas.

Golden: Want to ask Mr. Zhang to talk about, enterprise network Marketing and personal webmaster is not the same, personal webmaster talk promote propaganda, business talk sales, talk about the difference?

Zhang He: Special groups, for example, in our QQ group marketing will have some effect, but better results may be in some professional pet exchange area. Enterprise Network Marketing will pay more attention to ROI, low cost and high yield.

Zhang He: The individual stationmaster often will put the idea to hold at a certain point.

Zhang He: For example: very practical problem, as a webmaster, will be more concerned about the flow.

A simple example: an enterprise Web site 50IP a day, may bring a deal order. and personal webmaster 500IP not make money. We have a service business for about 100IP a day, but there are business calls every day.

Lone Archbishop: The Internet with offline entities to operate E-commerce sites, the effect of more than you can imagine. If there is no entity. E-commerce only?

Zhang He: Single e-commerce, recommended learning ppg, VANCL, red children, etc.

I would like to ask Zhang He, how to track, how to promote the effect, and how to deal with the problem of negative information

Zhang He: Is the same as the attack class, the problem my friends have, peer malicious competition does exist, we need to use the right way to guide consumers.

E-commerce must be subdivided into areas, professionalism, focus, so that competitiveness. I have a project to be implemented and share ideas. I only sell 100 items, 10 pieces per category. 100 pages can achieve E-commerce, this is just a thought.

Read it: Can you understand: precious is expensive?

Zhang He: Oh, must start from the user needs. Not what I do, but what the user needs first.

Chinese dolls: Thanks to the Zhang He, to share his rich experience in network marketing, but also for us to answer a number of webmaster promotion issues, thank you for your participation, thank you!

Topic: Network Marketing enhances the user experience, enhances the website conversion rate

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Keywords: webmaster lectures webmaster Group Talk Network Marketing