Webmaster and enterprise network business How to do a good job of network soft Wen Marketing

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Beginning in the late 90, soft marketing to a lower cost for a number of enterprise products to promote the creation of a marketing miracle, but also to write a lot of people who have been later to recite the soft Wen marketing case, marketing scholars mentioned the soft Wen marketing thought of Shi Yuzhu, from the first pioneering work of the "Hancock" At first he chose soft marketing, the second comeback of the entrepreneurial process he still use the soft text propaganda to crazy-type marketing "Brain Platinum", even after becoming China's top businessmen still follow the soft wen marketing "Journey", the business legend can be called the first Chinese soft wen marketing.

Shi Yuzhu Soft Marketing success stories led to the development of China's soft marketing market, however, in the rapid development of the internet in China, webmaster and enterprise network operators How to do a good job in the network world of soft marketing it? For the soft text everybody's common definition is, the soft text is relative to the hard advertisement, A "text advertisement" written by an enterprise's marketing planner or the copywriter of an advertising agency. So in the network of the world, soft marketing has any unique characteristics of it:

1, the preparation of soft writing before: As a soft writer to write soft text of the industry, industry, enterprises, products, corporate websites, consumer groups and other basic information to understand, rather than using the way of the snake Balm-no substance to write!

2, to determine the idea of writing soft text: to the interests and interests of users for the creation of soft paper selling point, for example, through the introduction of soft paper enterprise strength and brand image, through the introduction of the Enterprise Marketing channel soft paper shows that enterprises continue to expand and develop agents, through the introduction of product performance of the soft text to stimulate the potential consumer groups desire to purchase, Through the summary of the operation of the website software to promote their own website!

3. Organize the network soft communication platform: Network soft communication is the form of web pages exist, such as the Web page information in the form of soft marketing, to forum posts exist in the Forum soft Marketing, blog to create articles exist blog soft marketing, and so on, and even watermark, message, signature, PPT, E-mail is the network of soft marketing media!

4, the creation of good soft wen: the creation of the text of the soft text is not necessarily a beautiful statement, but also can not be like a political paper as Xu Hua, but must be honest to say Smalltalk, to pass the message to the implantation of the audience group, so that the soft text is the most powerful soft wen marketing!

5, the network software creators of the requirements: an excellent network of software creators are not only familiar with the 1,2,3,4 mentioned above, but also to estimate the user's attitude to the soft text and search engine to give the weight of this article! Be sure to write soft text will not necessarily do soft marketing, However Stationmaster and enterprise net business wants is the effect of soft wen marketing rather than a piece of soft wen!

The above is http://www.ruanwena.com/webmaster to soft Wen marketing points of view, no further analysis, hope you webmaster and enterprise network can ammunition create a good soft wen! You are an expert when you simply do things repeatedly, You're the winner! The creation of the soft text is a multi-angle, multi-channel continuous process, want a text to conquer the soft wen, you, I, he, estimated that there is no such strength!

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