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In May 2010, Eric Consulting conducted a special investigation into the user behavior of the Chinese network knowledge question and answer platform. The research results found that the Chinese network knowledge question and answer platform users have been from the 2008 "heavy questioning" gradually to "re-answer" direction, and increasingly perfect problem library, also make "a problem, first search" Become a user of Chinese network knowledge question and answer platform a custom. As of April 2010, the Chinese knowledge Quiz platform users a single month total access to break through 2.2 billion times, reached 2.26 billion times, is 1.4 times times the same period last year, per capita monthly visits reached 8 times. The use of knowledge question and answer platform has been developed from the horizontal expansion to the depth of individual subdivision direction. Eric Consulting that the above data reflects the user to meet their own information needs changes, from passive query information to the active exchange and sharing, set up on this basis of the knowledge question and answer platform has been developing rapidly. (The above information summary and Eric Consulting report) see these exciting data, webmaster and enterprise network business How to excavate the question and answer class platform Network marketing business opportunities?
1. What is the question and Answer class website Network marketing:
Webmaster or enterprise network to borrow questions and answers to the platform of the Web site to raise their own business-related issues or answers to their own business-related issues, to promote their business-related information, of course, including the plan to ask themselves.
2. Why Stationmaster and Enterprise network business is enthusiastic about the question class platform marketing?
First question and answer class information is more targeted, whether the questioner or the respondents are closely related to this information, the good viscosity conversion rate is high.
The second question and answer class information platform depends on its significant popularity and with the major search engine affiliation relationship, search related information ranking weight is very high, of course, can be spread outside the chain is also a good outside the chain strategy.
The final question and answer class information platform is free, and easy to operate, from the process is not very technical, of course, a commercial value of the question and answer is carefully planned positive information propaganda!
3. Network pioneering help commonly used several well-known question and answer platform: (1) Baidu know (Baidu) http://zhidao.baidu.com/Baidu products, Baidu know--the world's largest Chinese interactive quiz platform!
(2) Search and ask (Tencent QQ) http://wenwen.soso.com/Tencent products, search and ask-Tencent's interactive question and answer community!
(3) Tianya question and answer (Google) http://wenda.tianya.cn/Tianya products and GG Close relationship, now the situation is not clear!
(4) Yahoo Knowledge Hall (Koubei website) http://ask.koubei.com/Alibaba Flag (Taobao, Word-of-mouth, Ali Wholesale) products, Yahoo Knowledge Hall _ New interactive FAQ Information Service platform!
(5) Sina loves to ask (Sina) http://www.iask.com/Sina Net product, Chinese user interactive question and answer platform!
(6) Sohu question and Answer (SOHU) http://wenda.sogou.com/Sohu Products, Sogou questions and answers-have asked!
(7) Qihoo Quiz (1IHOO) http://www.qihoo.com/and DZ Forum close, Qihoo network-the answer the most complete questions and Answers website!
There are many questions and answers platform, webmaster and enterprise network operators choose their own platform for question-and-answer marketing.
4. Without a vest in the case webmaster and enterprise network business How to do a good job of the question and answer class platform network software marketing?
A lot of webmaster or enterprise network Business think of the question and answer class platform network software marketing mistakenly think to find a vest, in fact, there are many questions and answers on the platform there are really need to help users of the question, your sincere answer, not only can solve his problems, but also can improve your work efficiency.
First to register the number of accounts, learning version of the rules. New account posting system audit may be more stringent, not too intensive early promotion, it is easy to be blocked.
Second, without a vest to answer questions, carefully plan the answer to every question, to stand in the target customer base to think about the problem, must follow the questioner's thinking to answer the question, do not brag about marketing their business without answering the essence of good questions.
Again seriously to ask questions, according to the user's search habits on the topic of the title planning, and must be combined with the promotion of the subject, the content of the subject is not too implicit and digress.
Finally, in time to monitor the questions asked and answered questions of the evaluation, choose a satisfactory answer.
5. Under special circumstances webmaster and enterprise network operators to do a question-and-answer platform marketing to pay attention to the main points: 1 with the IP to ask themselves, do not exaggerate, it is easy to delete the post or IP is sealed!
(2) with a link, an account or IP everywhere send a link or the answer is to be all deleted or even the IP, if the answer to the question of a targeted band connection will not be deleted, if there is no real content of the answer with the link is easily deleted!
(3) in question and answer questions, do not be too dense to promote their own products or websites, even if the system Department of the deletion of the account will also take the replacement of keywords!
(4) If the answer is deleted or IP is blocked, the complaint is meaningless, after all, we do is a question and answer network marketing, hehe!
Above is the www.ruanwena.com stationmaster to question and answer class Network Marketing Practice summary, question and answer class network marketing seemingly simple, actually still has many skills, uses more, the skill you knew! Some people say that in the quiz class do not do too much advertising, and I think the question and answer platform of the group is the most commercial value, Must do a good job of questions and answers network soft wen marketing.