Webmaster Annual Meeting Experience: recommended grassroots grasp User experience does not go "wire"

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May 29, 2010, sing to create a two-storey Beijing Great Wall Hotel organized the nineth session to "self-improvement" change, cross-border practice green growth "as the theme of the national Webmaster Conference, Sing was scheduled to participate in about 2000 people, the day of the meeting came to 3000 people, mostly from the field to the webmaster, and even the Hong Kong flying friends. It seems that everyone still attaches great importance to this event.

When it comes to this webmaster meeting, it is no doubt first of all to affirm and thank sing for everyone busy before creating a good Exchange platform, webmaster assembly hardware and software specifications are relatively high. Then I counted the big guys, Dai, Tang June, Zhou, Cai, kai-Fu Lee, others do not remember. If you ask me how to see this event, I think the first should be divided into two, and also with the "filter net" to see. Why do you say that? Because the first many speak relatively empty; in the B, did not say what valuable things; third, many of them are in advertising; Finally, some do not apply to small Web sites or the current period of the site does not apply; But other people's website before specific crowd has the market position of others, can't blindly study. This is my general view of the Conference, but in this conference through the "Filter Network" or learned a lot of useful things.

The above mentioned to the big guys, which let me feel the deepest is Zhou's speech, the speech style is sharp and not without humor, also stood in the direction of the majority of the webmaster gave a lot of guidance advice. In the content of the Web site and government relations to deal with him that China's network entrepreneurial environment is actually very loose, as long as within the framework of things, there will be a great degree of freedom, should do a lot of users have practical value of the various applications, to meet the needs of all kinds of life in the real need to seize the needs of users, can seize the user, The ability to seize the user's website is of value. Really can't grasp these actual needs can also go to do entertainment, in short, do not recommend grass-roots website to do "Bao Blue Sky", small station has no value reflected by various controls, even the grassroots webmaster in jail. In fact, on the issue of entrepreneurship, whether or not the Internet site should be in the entrepreneurial and business process to avoid any unnecessary risks, as long as the market to find the right, good service users OK, do not have to challenge authority in the policy above the tightrope.

Referring to the development of the website, he pointed out that many instructive suggestions, sharp words, but very practical and useful.

Here is a brief list of the old week's views, which I personally agree with.

1. Find the right point, find the right market, do their own site positioning, at least they know what they are doing, at least know what hope to do.

2. To have innovation, that is afraid of no innovation but only to make flexible, without innovation we can do a good job of differentiated competition.

3. Don't be greedy, be focused. Speaking here can't say old week at the meeting of famous saying "How do you curse Ah, you are platform your whole family platform".

4. To withstand loneliness, can persist. "One day you see a person to eat the 6th steamed bun (successful), you must not ponder this 6th steamed bread is what material does, you want to study he eats the 5th steamed bun The time is how lonely, but nobody pays attention to"

5. Unique vision, cautious, learn and dare to reverse operation, "other people's fear of your greed," with a famous quote from Buffett described this view.

6. Do not be rash, want to step by step, do their own.

7. Close to the user to do the most loyal users of the service, close to the user to explore the most urgent needs, and then service users, to launch millions other "peasant."

8. To adapt to the user, rather than trying to educate, change users.

9. The website needs publicity, but also should be timely low-key

10. A lot of grassroots website start very need grassroots webmaster's personal charm, do stand as a person, so we strive to improve personal quality.

11. Entrepreneurship, especially in the site operation, must have their own dreams or interests, but not just from the perspective of money to see the problem, because it quickly as a job, a baggage, in the lonely Web site operation is easy to give up or surrender, and can not successfully reach the other shore.

12. Do not worry those "income model", "profit Model", has the value, has the user, therefore the profit pattern is slowly cultivated, is not the beginning to make out.

It seems that he is talking about some of the problems of the long talk, seemingly the simple truth that we all understand, but how many really is this implementation? Old Zhou is very practical and very real, the future of the website operation days, I will often look at this text so that always remind themselves must be calm, must be able to live lonely, Must take the user as the basis, must be ........ Can not walk into the site operation of the misunderstanding!

The above is the morning in the main venue feel the most harvest things, but also really experience to our "Red cannon", found that people are not indiscriminate shooting, at least the Webmaster General Assembly This day I get to this gun feeling benefit, hope that the old weeks after the shooting!

In the afternoon, because I am operating the local website, so the afternoon to "local and vertical community" B points to listen to your experts. Afternoon feeling in the "software" on a decline, of course, learned a lot of things, but also saw a lot of people in the stage under the play B Bluff, we are all stationmaster in this kind of occasion to pretend B Bluff people feel quite inopportune, estimated to see some people install B show there are a lot of friends, but I have written out this cynical.

Here I only pick what I think is valuable to the local site.

First of all, the issue of moderator management, in order to express a clear continue to use a column-style list.

1. In the management of the website moderator, absolutely can not implement the wage system, you can give the website coins or birthday send small gifts to express the affirmation of the moderator.

2. Moderator management must be regular, and strict implementation of the moderator management, assessment system, there can be no exception to the incompetent moderator in time to rip off the new version of the master (the original master can be set for the forum VIP VIP and other special members, can not directly erase the contribution of people to the site).

3. Moderator management to implement pyramid-like management, so the responsibility is clear and easy to manage.

4. To determine the authority of the moderator in its plate, to give moderators the greatest authority, so that he felt that he is the owner of the site, to mobilize the spirit of ownership, to mobilize their spontaneous enthusiasm. Moderator of the Forum's management system clearly detailed and executable (can not be all empty talk, not reference, not quantifiable).

5. Moderators of specialization, corresponding plate moderator must be familiar with the current section of the industry, it is easy to this section for reasonable management, timely professional response, the topic of guidance, but also for the post of "Add essence, highlighting, hot post" and other identification work.

6. Promote the forum moderators in their own areas to organize a variety of sites in the name of various activities, play the forum moderator's personal charm and organizational ability.

7. Forum Moderator can not be too many, generally not more than two, too many moderators easily appear all waiting for the mentality of others to work, became a monk water, then more people than people less effective.

8. Moderators Delete posts, delete Members must be cautious, prudent use of the management Authority conferred by the Forum.

9. The section can not be too much, not only will make the forum because too many posts scattered and appear thin, users will see too many of the forum posts do not know where to send, too many sections are not easy to manage and maintain.

10. Moderators organize activities, hair posts and other operations can not be linked to their interests, linked to the withdrawal. To ensure the fairness of the moderator, credibility.

Government relations, whether or not your website wants to develop this relationship, may be a problem that a wide range of local websites must face. The local website generally as the Life Comprehensive Life network platform, certainly is will involve more or less the livelihood, the discontent, but on the other hand some sensitive question also obviously will be subject to the related control. The rude deletion of sensitive questions is certainly inappropriate, and it may not be appropriate to delete the post, and the experts have also given some prescriptions for how to handle this balance properly.

I will simply list the relevant prescriptions and personal understandings as follows.

1. Do not try to position the site into a "bag of the Sky", it is very clear to realize that they are not wrapped in the sky, but also bear the responsibility of the blue sky.

2. To reasonably guide the topic of BBS users, find the sunny side of the region.

3. Problem posts, can not just blindly delete posts, seal ID processing, it is best to retain the topic, and submitted to the relevant government departments to deal with, give guidance.

4. The Government should also learn to deal with the "initiative", the initiative to contact the relevant government departments, with the relevant government departments to maintain smooth relations.

5. Try not to take the policy of "wire", pay more attention to the actual user needs, pay more attention to entertainment, as far as possible, to deal with the dark content and group events.

6. Do not go over the ultra vires, do the job, do not attempt to solve some of the less realistic problems, even if you can solve the best and the government to help solve.

On the content of the operation above, we unanimously recognized that the quality of the content should be valued, rather than quantity; The forum is an interactive community, so the interaction of the Forum is also very important; on the quality of members, to be reasonable to do a member of the screening, to prevent irrelevant posts, discordant ads, to increase user activity, Also facilitates interaction between users.

The most unsatisfactory place has 2 (personal views), Zhou 祎 the previous presentation of the data statistical analysis is a J8, do not know where to find the sample, where the statistics, how to calculate the results of statistics, the final comment on the "2010 China's most influential 20 local interactive website" is a J8, I do not stand in the circle and complain, even if the true 20 strong should not be my turn to stand, Beijing 20 local station is some possible.

The above is my understanding of this webmaster meeting, know and learn things, or that sentence, this conference is very successful, but want to learn things must use dialectical, screening thinking to see the problem, but also pay attention to their own site and the actual situation of the combination, have abandoned the study. In addition to learning, the most important thing is their own thinking, the local market mining, their actual operating experience of the summary, repair, optimization and improvement. There is one of the most important thing is that the effort to think well and determine the things must be 100% to carry out and adhere to, otherwise everything is empty talk, just a waste of energy and time. Finally wish the general Webmaster friends and have their own bright future!

Welcome to the article on the point of view, I understand to take the brick or guide!