Webmaster case ANALYSIS: keyword Pinyin and URL optimization

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Today inadvertently search in search engines, but there are other found that the Pinyin keyword also occupies a certain weight of the site. If you have a pair of eyes you will find, you will soon succeed. To get to the point, first take a look at the following figure:

Reference URL is an important basis for search engines

The figure can be seen with Gongyi have been bold, concluded: Site URL optimization in the search engine, now seems particularly important, the search engine included in the number or say the keyword ranking, the appropriate URL will be the search engine attention, so that there is a better ranking. Appropriate URL refers to: one is to meet the user experience, one is easy to be indexed by search engines. Let the user from the URL to see what your site is about what, can get about what information, etc., if the user wants to meet, then your site will be user experience. The website uses 2 domain name, the URL is short, to pinyin or is the English letter mainly, is the search engine likes, also is easy to be included.

(2) Baidu Index to explain

User Search Gongyi, the search engine gives a user experience, the user is not to search Gongyi, then can imagine, Gongyi and public good, that word is more beneficial to the user, it is obvious that the Gongyi. The figure shows that the index of Gongyi is higher than the public interest index, so it is reflected in the search. If your site is about the public good, want to rank, then the public welfare index must exceed the Gongyi index, can reflect. If you search the public good again, the search engine will match the keyword according to Gongyi and Commonweal.

Summary: Search engine is in accordance with pinyin and Chinese matching keywords, if you optimize your Chinese keywords, it is best to optimize the Pinyin keyword. This is conducive to the site in the search engine rankings. In the keyword Pinyin optimization, to choose a shorter term, if the long tail keyword, do not consider using Pinyin. One option is to link the words together, or use the first letter of the keyword to display, mainly lowercase. Article Source: Shenyang 196 Regiment, Http://www.196tuan.com