Webmaster Collection: Website Promotion of the eight-eight secret!

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Website promotion of the formula is: dislocation competition, only to do first. No matter what kind of website promotion method is from these eight words subdivision, also must tightly revolve around these eight words to carry on.

First of all, how to do first?

Site positioning accurate, you can make your site become the user's first choice in the eyes. To become the second site in the eyes of the user is to push more users to the competitor because it is only a difference in the URL for the user to choose a website. For a region, localized sites tend to have the most advantage. Industry segmentation and the advantages of professional knowledge in the Web site operation and promotion is still there, the Chinese netizens are numerous, very small one industry operation is very considerable. In the familiar area and industry, as long as the positioning of accurate intentions to operate, your site is the user's eyes in the first.

Website operation promotion, whether big field, or small category, brand positioning as the first, carry out differentiated competition, there will be many opportunities, seize the opportunity straw will become towering trees. A similar project, site brand positioning differentiation is the operation of the promotion model of replication, innovation and localization, the real brand positioning into the eyes of the first users, that is, replication, innovation and localization success.

Second, SEO is not unique, technology to serve the practical

Technology is not the first, the station is not to show off the technology, more is to provide users with more practical information and functions. In the Web site technology platform to build success, no matter how perfect in your eyes, do not rely on content management and promotion to improve the volume of visits, beautiful art and gorgeous pages just do to their own look, the focus of human and material resources to improve the content and promotion of the site is paramount.

In addition, do not blindly superstitious SEO technology, that SEO and search engine rankings is the site to promote the whole, the current search engine optimization is usually just some personal behavior rather than corporate behavior, search engine optimization is not a mature service products, speculators are always expected to earn more than pay, And the effect is often very different from the subjective effort. Focus on search engine included, respect the rules of the search engine, with a good search engine, you will save more time and energy to invest in the site's operations.

Third, the more original content of the website the better

Site content construction must pay attention to the content of the original, do not blindly to collect data from other sites, the quality of the original content will also give users more real impression, reprinted information as much as possible respect for the author's labor. Crazy Collection technology can only let the site by users and search engines abandoned, false original information can only make your site become a fraud search engine traffic and advertising click of the garbage station. A webmaster or website operator can use the acquisition technology to build 10 or even dozens of garbage stations, but the garbage station is difficult to retain users long-term development.

Four, not one way to the black, planning

At different times to have different plans, even if your promotional methods are free, we must determine the site to promote the phased feasible goals. such as in a certain period after the release of the number of independent access to the user, compared with competitors relative rankings, performance in the main search engines, the number of external links to the site, the number of registered users.

The Web site promotion method adopted at different stages of the website publishing operation will directly affect the realization of the target. If possible, it is best to list the specific site promotion methods at various stages, such as the name of the login search engine, the main forms of Internet advertising and media choices, the costs to be invested. and to the website promotion strategy carries on the cost control and the effect appraisal. such as stage to promote the goal of control, promote the effectiveness of evaluation indicators. The website promotion Plan control and the appraisal is in order to discover the network marketing process problem in time, guarantees the network marketing activity to carry on smoothly.

Building a profit model based on community

The website has rich content and function at the same time, the operator must pay attention to the construction of the network community, active community will not only accumulate popularity for the site, but also will bring a lot of original content of the site, will be through the search engine to bring a stream of flow, attract more users. Fixed web site users often have a relatively stable circle, the website offline communication is a useful supplement to the site construction, and even become the site's profit point.

Users will always be the first, "the user's active promotion" is Word-of-mouth, Word-of-mouth marketing is always more convincing than advertising display. And based on Word-of-mouth, the establishment of the site's profit model. Here can apply a variety of modes, only recommend one of them is to do web games, Bubble play web game joint operating platform union.popwan.com, users in the Web game in the consumption as a share of income, far higher than the ad league in the community of individual users click Ads brought by advertising value. According to the IRIS survey, its CPS sales commission ratio is far more than domestic E-commerce division of the CPS sales model, according to the ARPU value of the Web game users to calculate the average per game users can bring the community 20 yuan income, and the General Advertising Alliance Average per user income is below 1 yuan, Only a handful of advertisers offer high prices.

At the same time, webgame can not only bring rich income to the community, but also because of the strong interaction of the online games, can bring more active degree and flow to the community. This is the ad League itself can not do. "The 2007-2008 China web Game Industry Development Report," the latest in the "60% of users once selected a Web game, will continue to play for more than 1 years, another 23.3% of users in six months to 1 years."

Finally, the website promotion is a unceasing development process, the mentality is very important

A website operator, the first success is relatively easy, but the second, third success is not easy, many web site operators in a certain scale of the site after stagnation, the reason is the operator's mentality can not return to zero, Pianan corner, do the first mentality for a long time, the cost of the loss of development opportunities will be very heavy. A successful website operator, in the face of past success, to have their own forever is the second mentality, open-minded to face the reality, ready to surpass their potential opponents.

Website operation and Promotion is a continuous improvement and development of the process, the Internet on the resources of the last Web site, the source of regular attention to traffic, analysis of the focus of attention, can grasp the development of the Internet, so that their own web site is not exceeded.