Webmaster Development thinking: Forum stickiness and microblogging marketing how to win

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The rise of Weibo in the 2010 has left a wonderful fortune in the development of China's Internet. China Internet Network Information Center (CNNIC) released the 27th China Network Development Statistics report, in which data show that 2010, the domestic micro-blog users of about 63.11 million people, the use of Internet users is 13.8%. The use rate of mobile phone users is up to 15.5%. In Sina, Tencent, Sohu, such as several major portals driven by its platform of openness, terminal extensibility, content simplicity and low threshold characteristics, in the Netizen rapid infiltration, development into an important social media. The number of Chinese microblog users will reach 100 million by the end of 2011, a professional research agency predicts. Weibo has become an important medium for Internet users to obtain news affairs, interpersonal communication, self-expression, social sharing and social participation, as well as an important platform for social public opinion, corporate brand and product promotion, and traditional media communication. At present, there are many webmaster and enterprise Test water micro-bo marketing, in micro-blog to find opportunities to open up the road to development.

Micro-Blog In the network marketing has more than traditional media and network conventional marketing more unique advantages. The interaction of microblogging allows more users to participate in, so that the spread of many aspects of the spread. And microblogging fans of the identity and trust, so that more of the same interests and the same industry users more connected to the content of marketing more in the target audience to spread. For Word-of-mouth marketing to lay a good foundation, and the expansion of micro-blog in its content and rich, can be differentiated and defined for different users, better launch targeted marketing. The traditional way of marketing, the user set as relatively single, for multiple users of the relative effect of marketing is not good. And Weibo can be done by enriching content, attract the attention of different types of fans, so as to expand the scope of their marketing and user groups, and the speed of micro-BO transmission is not comparable to other media, micro-bloggers for their own propaganda and branding and fans and fans of the interaction between the spread, through the growth of fans, The speed and range of propagation are also exponentially increasing in geometrical ways. At present, although the domestic micro-BO marketing has just started, but there are many successful cases, and the webmaster Wang Cai win for the prospects of micro-Bo and its own micro-BO marketing success, but also promote the personal webmaster through micro-blog promotion marketing enthusiasm. In the future, with the development of micro-Bo, Weibo marketing will also become a tool for the promotion of AdSense.

Although Weibo in the marketing of the advantages shown by the webmaster widely optimistic. However, the active microblogging, for the forum stickiness or has a certain impact. Some operators and local forum Webmaster said that the forum as the most active form of web2.0, has a strong vitality, in the Internet is also indispensable. But at present, with the country for a variety of illegal violations of the attack continues to deepen, as well as the website operation qualification and content of the audit strengthened, the Forum's living environment is deteriorating. A remediation, there may be a certain number of forum users will be lost. And this part of the loss of the user's flow is pointing to the most active microblog. Although the webmaster themselves "play" micro-blog and the use of micro-blog marketing, but also worried about a rich content and interactive more easily spread more simple microblogging competition for forum users. On the one hand, some users naturally to micro-blog, on the other hand, the station using micro-blog marketing will be a part of users to introduce micro-blog, reducing the forum for the user's stickiness. The forum stickiness and microblogging influence how win wins to have to ponder the question.

Now, the A5 forum of a test water may find the answer to the webmaster. Last week, as the Webmaster Information Trading Service center of the A5 Forum launched a micro-blog interactive (http://bbs.admin5.com/forum-473-1.html) section, the purpose of this section is to provide a webmaster based on the forum user relationship between the micro-Bo mutual powder platform. Although currently Weibo also provides some third-party applications for mutual powder, it is often added that some zombie fans are not of much value. And in the forum to introduce interactive powder of the special plate, there is a huge difference. Forum users through the micro-Blog Interactive zone post, the display of your own microblog, you can let more people who know you in the forum to understand your microblog and attention, you can also let the forum does not know you but also concerned about micro-blog marketing users to pay attention to you, and you powder. And you can also browse other people's posts, in the exchange of micro-blogging experience at the same time actively focus on others, mutual powder. On the other hand, micro-blog interaction is based on the forum's user relationship, through the A5 forum platform, webmaster and webmaster can interact to share the experience of microblogging marketing. At the same time, you can get more target user fans. Targeted micro-blog marketing. Compared to micro-Bo's own introduction of the mutual powder application, the quality of the fans are higher, more marketing value.

In the exchange of micro-blogging experience to get more fans at the same time, webmaster in the micro-Blog Interactive zone active effectively improve the A5 forum stickiness. Improve webmaster microblogging marketing efficiency at the same time, let the webmaster more time to stay in the A5 forum. In the Forum stickiness and micro Bo marketing How to win the strategy to the webmaster very good reference role. In the future of the development of micro Bo, it may be similar to the A5 Forum micro-Blog Interactive zone form will appear in the major forums, become a new discussion forum.