Webmaster do medical marketing should not blindly worship

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The experience of staying in the hospital for so long has found that many of the hospitals ' bosses and managers below are prone to a very lethal image--a blind cult of certain medical investment groups, blindly think that they do is the best, they do is the right thing, only know how to let employees imitate their way, For example: Bid The creative writing, the structure of the site and so on.

I do not agree with this practice, to the excellent competitors to learn, this is beyond doubt, but note that learning is not equal to complete imitation, we should do is to absorb the advantages of his competitors combined with their own actual situation to develop a plan for their own, rather than to follow the step-by-step copy.

The hospital platform is not the same, marketing strategy also needs to be different, take an idea: someone else to write a certain expert to sit, will attract a lot of clicks, and if we also write this, may not increase the number of clicks will also fall, this is why?

A dumb analysis, when the competitor began to use such experts in the creative, do not doubt that in the early stage they have done enough to the expert packaging, the patient has a certain understanding of the experts, or a certain curiosity, this time to play experts, of course, will take the unexpected effect.

But if none of our experts knew at all, and we did not fry the expert in the early days of the pack, what would be the effect if you played the anonymous expert card? Let's think about it, if you are a patient, when you are searching for XX hospital, There are two hospitals, one of whom you've heard about is said to be a very powerful expert, and the other is a specialist who has never heard of it before.

There is also a point, the difference between the hospital platform, the operation of a good hospital platform and the operation of the general platform is not the same, the same program in the Army hospital this good platform operation may be one months to earn 1 million, but the use of a private hospital may let you lose the money.

Note that the platform differences to extract the advantages of others combined with their own actual situation to develop a suitable marketing plan to let the farther away. Blindly imitation can only let himself go down, remember that medical marketing "creative" is very important!

All right, here's the first day to start working on your family.

This article from the AH-stay Medical SEO Blog: http://seo.ankang163.com/seo/217.html reprint note, thank you!