Webmaster do not ignore your home page It is the user's entrance

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

When we talk about the importance of the home page, many people disagree, in their eyes, the site's internal pages are the landing point of traffic. And in fact, a site want real development, your users must be on the home page or your homepage must be a user to visit your site first, and to a certain extent, so that traffic is your real users. and other traffic, just your site, the passenger traffic and the quality of the user flow is completely different, but also a garbage station and commercial normal station important difference.

I started in college as a personal webmaster, after graduating from the Internet post is called Product Manager, in this position, I learned the most is the user experience, user-centric, detail design, and focus on the site of the entire user behavior. These experience to my help is very big, because in doing the personal stationmaster's time, sees many so-called experiences on the net, very few people will tell you the website homepage The importance, just tells you, must do the content, obtains the SEO flow more, utilizes the inside page long tail keyword to obtain the rank. Of course, these are correct, but a lot of personal sites do not come out of the main reason, is not really concerned about the home page, there is no real concern about the site's users. We should take the homepage of the website as a product to operate, I heard that every customer sincerity product team, just the first page of this piece, there are many people in the specialized do design, test, operation. Visible home is not simple. A good home page should have the following things.

1: Clear navigation, site entrance

Homepage serves as a website for navigating around, when the user is lost in the site, you can always think back to the home page, you can go through the link to find the content of the site, the navigation around as hao123 for users of the Internet yesterday is the same, but the home page as your own site navigation around, Here you can see all the columns, some key columns of the key recommendations.

2: The reasonable layout of each column

Many large commercial websites and personal sites are usually the difference between the home page list is very simple, is a few column lists, and then left or right to add some of the latest content and recommended content. In large commercial sites, the layout of each column is well ordered, in addition to the site's columns, there are some of the characteristics of the site's activities, such as offline parties, interview programs, weekly promotional activities, the fundamental user's behavior habits pushed personalized content. Put them on the basis of importance, the size of the product used, and other factors to determine what position should be placed in what form to present. When your design is confirmed, after the new revision, must consider to maintain the original position, otherwise the old user may not find his original things. In short, the webmaster must do the site home each column layout to do know, I believe that there are a lot of webmasters at home on their own website do not understand.

3: Design the homepage according to the website scale

The size of the site in addition to site visits, information and other factors, the key is the size of the site team. If the scale is small, home do not pursue large, many small sites, only 1 people in the update site content, may be home page but the big portal flavor is full, so update a little rule, today this column has updated, tomorrow this column has updated. Some columns are not updated all the year round. So the less content of the situation but do how big a home page. Users will be very not accustomed to, he does not know which column will be updated today, a look at the past, probably most of the content is unchanged, and even some last year's content is still in the home page, this will greatly reduce the professionalism of the site. So if the amount of information per day is less, the home page may be slightly more concise design. The smallest, for example, personal blog, is the simplest blog list, as long as every few days there is an original article update, users can feel the professionalism of the blog.

4: Homepage of ease of use and easy to learn sex

Many of the home page lists a lot of things, but it is difficult to use, new users do not know where to start, navigation, although there is, but not in line with the user's daily use habits. This we can look at Amazon's China site, although these pages are very good for Amazon, it is estimated that their product design team is a foreigner team, or the above orders must maintain the Amazon style. In fact, such a page is not used by Chinese users. So be sure to ensure that the home page ease of use, of course, there may be some things do not use, then must be easy to learn, it is important to let users learn quickly using the site's homepage, or quickly learn to use this site.

The homepage of the website, for a person who just catenary station, is very important, but when this person began to become familiar with the internet, but will despise off, I would like to say, even if the internet a lot of marketing models in the change, such as the way the site gets traffic, most of it is through SEO, the site into Baidu's inner page, However, no matter how the change, for a website, users, the home page is the most important. Maybe the first page of a user's first visit to your site may be a content page, but the magic wand that allows him to visit often is home.

Super Webmaster Net Dairenguan original article http://www.supadmin.com/taobaoke/this article Copyright Dairenguan @ Super Station technology All, welcome reprint, reprint please indicate author and source. Thank you