Webmaster do site optimization should avoid the following misunderstandings

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Web site after the need for search engine optimization and promotion of the weight of the site to promote, traffic has risen. Site optimization to differentiate the site's internal optimization and external optimization of the site, the site's internal optimization is the site's structure, user experience to do optimization. The external optimization of the site is appropriate to increase the chain, so that the site in the search engine weight has been improved. Now on the site's external optimization of the existence of several misunderstandings, analysis.

First, avoid rapid and large number of publishing links

Links to the growth of the site to a steady increase, do not rush to use some tools for mass, although it is successfully released, but this will result in a large number of garbage outside the chain, and the weight is not high, the site itself is not good, but also will lead to the search engine punishment. It is recommended to publish the chain do not pursue fast, a large number of access to links, high weight of the chain than a large number of spam links more effective.

Second, outside the chain release should not be too concentrated

In the construction of the chain, not in the same platform or similar platform to release a large number of their own outside the chain, such as the blog mass, if the search engine found that your site's outside the chain is mostly the existence of blog sites, search engines will be based on their algorithm, determine whether you cheat. And if your site's links are mostly in Baidu Post bar and so on the site. It would seem unnatural. So it's easy to cause the site to be punished. suggested that the external chain of the site to appear in the same similar sites, high weights on the site, rather than focusing on a platform release.

Third, do not be enthusiastic about the use of free services

Many programmers have a fancy to the webmaster map efficient and easy to do this, wrote some procedures to release some of the chain, or to upgrade the ranking of what, soft writing good, good advertising play. The use of more users, but the owners do not get the benefit of that is not clear, do not get the search engine punishment.

Iv. Friendship Link Exchange should be careful

Friendship link is to obtain high-quality outside the chain of a way, but in the exchange of links when you have to set some conditions, not what friendship links can be exchanged.

One is to export chain too many links is not suitable for exchange, if a site export hundreds of links, your on the more than 10, the same PR value, you only get less PR output value.

The second is a snapshot of the stagnation of friendship links should not exchange, Baidu Snapshot update is frequently can see the site in the weight of Baidu. Yesterday snapshots of the site generally higher weight, Baidu updated every day.

Third, as far as possible and similar sites for Friendship Link exchange. The same type of site for link exchange, more in line with Baidu's "Search Engine Optimization Guide V1.0", so more natural, more relevant.

Four is to avoid and be punished by Baidu website for Friendship Link exchange. Punished websites are generally cheating, and such a site exchange on your site is not good, not PR value is good.

External optimization of the site more misunderstanding, I only sorted out the above several webmaster usually easy to encounter several points, site optimization There are many aspects to be noted. Only the website that brings real help to the user is the evergreen tree.

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