Webmaster Embrace mobile Internet products comprehensive competitiveness needs to be cracked

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Recently, with the "full embrace of mobile internet" as the theme of the 2013 Chinese Internet Entrepreneurs (webmaster) Conference held in Beijing, however, mobile Internet seems to be a feast for the big boys, for lack of strong funds, the lack of a strong team of small and medium-sized entrepreneurs, how they should enter the mobile Internet? Fast Way Online Salon invites the industry to discuss how webmasters should embrace mobile internet.

Guests present at the salon have "webmaster" magazine editor Zhang Small Lake, speed network Deputy editor-in-chief Dingdao Division, senior IT analyst Huang, Lei Feng's chief representative in Beijing Qin Yu, senior mobile Internet expert, the technology brand critic Su One. At the same time, the activities have been Tencent Weibo, more play crooked, the most science and technology, IT Business news Network, micro-media, and hearing, meet, network leader, ADMIN5 Webmaster network, webmaster Home, Silicon Valley power, 28 push, lazy interconnection, Lin Xi Pavilion and other media platform strong support.

Figure: Webmaster full embrace mobile internet (speed network with map)

In the mobile internet era, some people say that webmaster friends can "borrow boat to sea", through the giant open platform can help the webmaster in the mobile end through a variety of app and other means of access to traffic. Also some people say, webmaster friends can give up their webmaster identity, the development of mobile games and other applications. Some people say webmaster friends or continue to operate their own forum services and so on.

When it comes to the impact of mobile Internet on stationmaster, Ding, deputy editor-in-chief of Speed network, the mobile internet era came too fast, and did not wait for webmaster responses to embrace the mobile internet, some mobile app developers have robbed Stationmaster's job, and stepped into mobile internet many netizens do not go to visit some webmaster portal site, But the general use of the app to solve our basic necessities, this makes the webmaster into an embarrassing situation, the owners fled the transformation has become an indisputable fact, and the webmaster ultimately and entrepreneurial operation to survive.

and webmaster entrepreneurs How to embrace the mobile internet, Senior mobile internet experts, said the yellow, Baidu, Tencent, Ali have provided a lot of open resources, owners need to use these platforms to expose themselves, and the webmaster have their own different resources, how to use the Webmaster friends to grasp their own.

"Mobile internet is the future, but this is only the webmaster from the PC-side service extends to the mobile end, as an auxiliary function." And embracing mobile internet is not only the development of the app, but also can rely on other platforms, reasonable use of Third-party platform, personalized features to show to the user so that can break through. Yellow adds.

For the mobile internet age, what are the difficulties faced by stationmaster? How to change to keep up with this wave? Huang that the PC side of the webmaster mostly singles, in the mobile end is very different, need a team to operate. And now the three open platforms are still groping, on the one hand, in order to facilitate, on the other hand, also want to improve through the webmaster group. Webmaster friends want to use mobile Internet development app do not follow the big platform, but should have their own characteristics.

At the same time, Lei Feng's chief representative in Beijing Qin Yu that the mobile Internet industry is developing very quickly, now talk about app is outdated, not much significance, unless you really can think of good ideas. The user's habit of being so busy and relatively fragmented. So far, mobile apps don't have a good profit model, which is a problem many entrepreneurs encounter.

Capital is a webmaster transformation mobile internet first face problem, and how to obtain the investment of investors? Science and Technology brand critic said, webmaster can not because of the existing product form and let investors give you support, but think of your product form Vitality mode and brand is what kind of, Mobile Internet Entrepreneurship era has a very large Internet backers, entrepreneurs should be able to tell investors the comprehensive competitiveness of products, as Lei millet operating mode. For example, I like philosophy, not only technology, but interests and hobbies, but also look for brand promotion channels and so on. These are very strong individual market segments, to avoid homogenization, you can get investors pro-Lai.

"Mobile internet is a personal webmaster cluster of the era, rather than the time of the collective death of individual stationmaster, the webmaster can find out what they really want through the platform resources, to have a clear product comprehensive competitiveness." Sue added.

This article according to the Quick Path on-line salon recording reorganization, slightly has the modification, welcome everybody to download the recording listens to the salon to discuss the content.