Webmaster Experience: How to reasonably judge the weight of the domain name

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A lot of stationmaster will ask a question, is the domain name to rank influence. In fact, the impact of the domain name on the keyword ranking is relatively large, the domain name is like a person's name, different names for other people's influence is different. Today and you share the theme is how to reasonably judge the weight of the domain name.

The weight of the domain name and the weight of the site is two different concepts, many times a site does not include a good, there is no good rankings, but the ranking has been very good, one of the most important factor is the domain name plays a key role in the tube. Today and you from the following several aspects to share, hope to see this article can let everyone have a foundation of understanding.

Domain name time: To determine the weight of a domain name first to see is the domain name time, including two aspects, one is the earliest registration time, the second is the first time the search engine included. Can use the relevant tools to query, such tools in Baidu Search will find a lot. If we have an older domain name to do a new site, then there will be a great natural advantage. And if the competitor's website domain name is very old, then our optimization difficulty will increase many.

Look at the PR value: Now many users say the PR value is not updated, but many experts say the true PR is always updated, but the PR value of the toolbar is not updated. No matter what, the PR value is definitely a domain name weight judgment has to look at one aspect. There is a high PR value that this domain name has many external links, or in the content quality has certain merits. In general, the PR value reached more than 5, is a good weight of the domain name.

Web snapshots: Industry, update the frequency and speed will be different, but the snapshot of the Web page has a similar characteristics, some sites although not updated for a long time, but the snapshot of the Web page is relatively new, which is also the reason for the weight of the domain name. But for the general common domain name, snapshot of the new, said the search engine spiders crawling more diligent, can in a way reflect the weight of the domain name, but can not blindly infatuation snapshots.

Included in the total: The site contains more than the long tail keyword has a certain impact on the weight of the domain name can also play a positive role. If the site is larger, included more, you can understand the structure of the site is more reasonable, spiders did not crawl once, included new things, will give a certain record of the domain name, these records accumulated together is our domain name weight value.

External links: The most can reflect the weight of the domain name in addition to the site's domain name age, usually there is the number of external links, experienced webmaster In doing a new station usually will go to buy the old domain name to stand, the reason is very simple, such a domain name often has a good external link resources. In addition there will be a certain PR value, so the search engine does not think your site is a new site, but as an old station to treat.

URL directory: A domain name is indexed by the Web site, the more the search engine to give the weight will be higher. For those larger URL directory and Web site navigation, once included, not only the weight of transmission, but also bring good traffic. Because check their backlinks, if there are many URLs or directories included in the domain name, then the weight of this domain name should not be too bad.

SNS mentions the number of times: with the development of the Internet, SNS is a search engine has to consider a factor, a lot of SEO experts also said that the link out of the current micro-bo in favor of ranking, so for SNS is the same truth, if a domain name in the SNS appear a lot, or the number of Then the search engine will also think that the site users are spread, is a valuable site.

Here, through the above several aspects and everyone talked about my understanding of the weight of the domain name, a lot of planning to do the station or are doing station friends can be based on the contents of the above reference. Of course, the domain name for the keyword ranking although very important, but after all, not all, can not buy a high-weighted domain name to do the keyword, other aspects do not take into account, this will certainly not work, keyword ranking involved in many factors, domain name is one of the most important factors. First of all, we should do the content, lay a good foundation, while reasonable to enhance the weight of the domain name is fundamental.

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