Webmaster Experience: The basic knowledge of domain name registration (ii)

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Yesterday's article "Webmaster Experience: Domain name registration of the basic Common sense (a)" to share the registered domain name part of the basic knowledge, today went on an article, the remaining need to pay attention to the place also write out for webmaster reference.

VI, domain name registration to consider the brand factors: a lot of webmaster in the registration of the domain name will unconsciously into the keyword, this is a good thinking, after all, the domain name contains the keyword looks more professional, but also applicable to most of the situation. But if the enterprise or stationmaster has the bigger goal, may as well the domain name as a brand to build, then does not include the keyword, whether is the English word or is the pinyin. Create a name that is easy to remember and that doesn't sound like a mouthful. In reality, many big brands of corporate names and their products do not have much relationship, such as Kodak, McDonald's, Sony, Coca-Cola, Nike and so on. On the Internet, Google, Yahoo, Baidu, ebay and many other large Internet company's domain name is not related to their products or services, so, the early registration will be planned well, according to their future development goals to register the appropriate domain name.

Seven, early registration, should not be changed: once you think clearly their goal positioning immediately to register the domain name, although the site may take some time to build, but the domain name to want to register after a good, otherwise be registered by others will regret it. When the domain name registration is good, the website construction successfully opens, after all the marketing strategy, brand promotion, site positioning, etc. are based on the domain name, so, the use of the domain name is determined not to change, perhaps you later found a better domain name, but please do not change, for search engines and users, change the domain name basically do more harm than good. If you really do not want to use, then you can change a new domain name to start anew. In addition, because of cheating and change the domain name, it is recommended to find out why, if not clear why the penalty to change the domain name, then the new domain name may be punished. But if the company's overall strategy has to change the domain name, then this situation is different.

Eighth, the Chinese website situation: There are currently three kinds of forms: general web site, network real name and Chinese domain names. Common web site and network real-name implementation of almost the same, but the management of different, these two domain names require users to install browser plug-ins, in the address bar input Chinese will be taken to the relevant web site. and Chinese domain name is completely different, now Chinese domain name includes incomplete Chinese domain name and complete Chinese domain name. For example, Chinese. com and Chinese. The company is represented by both. The Chinese domain name does not need to install the plug-in, also does not need the domain name server to do the special support, therefore popularizes the situation to be better. Install Plug-ins to access the common Web site and network real name is not conducive to future network marketing, because few people install this plug-in, and, in addition, some anti-virus software will be such plug-ins as rogue software to deal with. Therefore, if you want to choose the Chinese web site, then try to use Chinese domain name is relatively good.

The above three points for many novice webmaster can be used as a reference, plus the last article mentioned in the five points, I believe that we can probably understand the basic knowledge of domain name registration. The last thing to explain is to register the domain name must ensure that in your own name, you have full control, some domain name registrars registered in their own name, for the future development of the site will be a great impact. Well, this article is here, welcome you and I contact, this article from Shenzhen website construction, Web site: http://www.zijiren.net, also welcome reprint, reprint please keep the link, thank you!